Apple Watch To Launch At SXSW, So Will U2 Be There Too? - Noise11.com
U2 and Apple

U2 and Apple

Apple Watch To Launch At SXSW, So Will U2 Be There Too?

by Paul Cashmere on March 2, 2015

in News,Noise Pro

Apple will launch the Apple Watch at SXSW next week which kind of suggests that their “in-house music system” U2 will be there as well.

U2 have be integral to the latest Apple campaign. They sold their last ounce of credibility to Apple for global exposure for their latest album.

U2 played at the announcement of the Apple Watch last September and brought long-term damage to their brand with their spamming of the album via Apple products.

It kind of makes sense that when you have done this amount of damage to the brand that took 30 years to build, then you might as well go in for the kill.

U2 is expected to be Apple’s product placement during SXSW starting next week in Austin, Texas. Apple is planning a pop-up store at SXSW to make the Apple Watch available for media and tech savvy SXSW delegates for the first time in the world ahead of its official release in April.

April did a similar thing at SXSW in 2011 with a pre-release of the iPad 2.

With SXSW holding back on its keynote speaker announcement and Apple announcing their pop-up stores at the event, it makes sense that we are about to hear of an official announcement at U2 will perform at SXSW and Bono and/or U2 will give the keynote address.

Watch this space. You won’t have long to wait for an answer.

——————————————————————————————————————————————

Never miss a story! Get your free Noise11.com daily music news email alert. Subscribe to the Noise11 Music Newsletter here

Listen to the Noise11 Music News channel now at iHeartRadio

Follow Noise11.com on Facebook and Twitter

Comments

comments

Related Posts

James Blunt, Plenary Melbourne, Ros O'Gorman photography
James Blake Joins Zane Rowe On Apple Music

James Blake joined Zane Lowe on Apple Music to discuss his new song “Are You Even Real?”, co-written with Starrah and Ali Tamposi.

2 days ago
Beastie Boys photo by Ros O'Gorman
Apple To Produce Beastie Boys Biopic

Apple today announced that it has acquired "Beastie Boys Story,” a new nonfiction film from Grammy Award-winning Beastie Boys members Mike Diamond and Adam Horovitz and Academy Award-winning director Spike Jonze.

January 17, 2020
iTunes Logo
Apple Pensions Off iTunes

After 18 years of faithful service iTunes is set to retire.

June 1, 2019
Apple Store proposed Melbourne eye-sore
Anti-Apple Posters Pop Up In AC/DC Lane

Melbourne is starting to fight back at multinational corporation Apple after it was announced the company has been granted permission to build an Apple Store monstrosity in the heart of the city.

May 3, 2018
Shazam
Apple To Buy Shazam For $400 Million

Apple is making a move to strengthen its music service with the acquisition of British music discover app Shazam.

December 9, 2017
iPhone7
iPhone7 Is Today’s World’s Biggest Rock Star

Apple’s new iPhone7 has made its debut and as usual is a talking point worldwide.

September 8, 2016
Carole King's "Tapestry" album, photographed by Jim McCrary image
Cheap $9.99 Classics Flood Australia’s Album Chart

Carole King’s iconic 1971 album ‘Tapestry’ and Amy Winehouse’s signature album ‘Back To Black’ are both in iTunes Australia’s Top 10 today pushing current titles by Delta Goodrem, Beyonce and Red Hot Chili Peppers down the list.

July 15, 2016