Beck and Spoon To Play iHeartRadio ALTer EGO Festival - Noise11.com
Beck, Harvest Festival 2012: Photo Ros O'Gorman

Beck, Harvest Festival 2012: Photo Ros O'Gorman

Beck and Spoon To Play iHeartRadio ALTer EGO Festival

by Roger Wink, VVN Music on October 18, 2017

in News

iHeartMedia has announced the first-ever iHeartRadio ALTer EGO. The biggest names in Alternative Rock will come together at the historic, “Fabulous” Forum in Los Angeles on January 19, 2018 to celebrate everything Alternative Rock.

The music of iHeartRadio’s popular Alternative Rock stations and the iHeartRadio App will come to life with an extraordinary lineup including Mumford & Sons, Cage The Elephant, Beck, Spoon, WALK THE MOON, The National and Dashboard Confessional, with more to be announced.

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“We’re extremely excited to add iHeartRadio ALTer EGO to our amazing lineup of world-class iHeartRadio events,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “We’ve seen the incredible response from fans every time our alternative rock performers hit the stage at our legendary iHeartRadio Music Festival and know that listeners across the country have waited for an event like this for some time now. It’s going to be an incredible night.”

iHeartRadio ALTer EGO is the newest in iHeartMedia’s successful roster of major concert events, which includes the iHeartRadio Music Festival, the biggest live concert event in radio history, which features more than 20 A-list artists across every music genre on one stage; the iHeartSummer’17 Weekend by AT&T the nationwide iHeartRadio Jingle Ball Concert Tour; the iHeartCountry Festival; the iHeartRadio Fiesta Latina; and the iHeartRadio Music Awards, which generated 165 billion social media impressions.

“Alternative rock is experiencing an incredible renaissance,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Young bands in their 20’s are making music with the same energy and power of the bands like U2, Depeche Mode and REM, that helped to create the format.”

Beginning December 26, iHeartRadio will launch a nationwide promotion to give Alt-Rock fans across the country the opportunity to win a trip to Los Angeles to attend iHeartRadio ALTer EGO. The promotion will run across more than 75 Alternative and Rock iHeartRadio stations. The event will broadcast live across over 60 Alternative and Rock iHeartRadio stations.

Listeners will have access to a limited number of tickets to iHeartRadio ALTer EGO through a Alt 98-7’s The LIST Pre-Sale beginning Wednesday, October 18 at 10 a.m. PT through October 20 at 10 a.m. PT or while supplies last. Tickets go on sale to the general public on Friday, October 20 at 1 p.m. PT via

www.iHeartRadio.com/alterego

.

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