In its inaugural year, CHANGES unites talent from America to unpack the varying facets of how Australia and the US have built such a fruitful relationship over music. To deliver crucial insight into the state of the international music business, CHANGES is hosting a series of dedicated discussions as part of the Music Passport program.
As part of the Victorian Government’s $22.2 million Music Works industry development program, Music Passport provides a national opportunity for a target country to connect with the Victorian music industry and deliver better relationships and networks.
In Music Passport: Live America, an expert panel of bookers, talent agents and tour hawks will talk the burgeoning opportunities and successes of Australian bands venturing to the US. Comprising the round table is Carly James of Paradigm Talent Agency, one of the top agencies in the world with clients including Coldplay, Ed Sheeran, Janelle Monae and more; Michelle Landry, Bowery Presents talent buyer and Rough Trade booker; Lorrae McKenna of Our Golden Friend representing the home ground; and Stacey Wilhelm, Senior Manager of SXSW’s renowned music program. Music Passport: Live America will be going deep on how Australians can make an even greater impact in the largest music market in the world.
And in Music Passport: Syncing America, our speakers explore the arcane art of licensing and publishing across media in the States. Pulling back the curtain on this opaque realm are Gareth Smith, the General Manager of Sub Pop Publishing overseeing a roster including Wye Oak, Shabazz Palaces, Downtown Boys, and Bully; Danielle Levy of Big Deal Music, whose stable includes Sleater-Kinney, St. Vincent, Sharon Van Etten, FIDLAR and more; Markell Casey, Senior Director of A&R at Pulse Music Group, and Mushroom Publishing’s Zoe Coverdale. Together, they’ll uncover current and future licensing trends and what artists should be looking for when trying to find their place in the broader media landscape.
Finally, Music Passport: State of Play will present an eagle-eye view of the current state of the largest music market in the world from music business consultant Bill Wilson and Christopher Muratore (co-founder of music analytics company BuzzAngle Music.) With a retail value of over USD $5 billion (twice that of Japan, the world’s second largest market) and much of that focused on digital sales, it’s never been easier – and more important – to take opportunities overseas.
Minister for Creative Industries Martin Foley said Music Passport is part of a suite of programs designed to strengthen all aspects of the Victorian music industry. “Our multifaceted Music Works initiative aims to strengthen our industry at all levels – from artists and venues to labels, managers and those working behind the scenes. The Music Passport stream focuses on supporting local musicians and music businesses to forge international connections and create new opportunities. I encourage all CHANGES delegates to find out more about the program at this year’s summit and explore new ways to ensure your music ‘works’ in Victoria, and right across the globe.”
The Music Passport program joins the wider CHANGES roster measuring and deconstructing opportunities for artists looking to overseas markets, including Ditto Music’s Launch Your Music Globally workshop and Songkick’s Meredith Croy’s talk on audience connection via tour marketing, as well as a fireside chat with Brisbane’s Cub Sport about the band’s landmark record BATS and their burgeoning overseas success.
MUSIC, TECH, TALK and IDEAS all come together under one umbrella: CHANGES. Two days: July 4 & 5, headquartered within the stunning ACU Melbourne Campus, CHANGES will begin to draw a roadmap for the future.
For more info: changes.melbourne.