A day after digital streaming company Deezer announced it had closed $130 million in funding, the company has today announced its plans for the use of the funds.
At a press conference at London’s Abbey Road Studios today (October 10, 2012), CEO Axel Dauchez outlined the four priorities for the investment.
The company will accelerate growth in new territories and existing markets, improve localisation of its service, launch an international free service and invest in product innovation.
As part of the expansion, Deezer announced three new territories today. “We’re thrilled to be able to extend Deezer to music fans in countries such as Senegal, Cameroon and Indonesia today. But it’s not a case of ‘one size fits all’. In addition to operating in 20 languages and transacting in 24 currencies, a team of professional music-lovers worldwide is dedicated to recommending the best music for each territory. This local approach is strengthened by exclusive partnerships with mobile operators in every key country, with 14 mobile telecommunications partners already in place and a further six to be announced during the year.”
Dauchez added, “We want to take new music to musically isolated countries, breaking down the old music distribution networks. We’re confident that by getting more people to try the service – including those not yet aware of the subscription model – Deezer will become the new way to listen to music worldwide.”
New features added to the service include social mobile communities, top user recommendations, targeted concert listings and extended Facebook integration.
‘Deezer offers a leading and truly global music service,” says Thomas Heymann of Deezer Australia and New Zealand. “We have a long-term sustainable business model serving all players in the worldwide music industry. Australia and New Zealand play a major part in Deezer’s global strategy and it is local artists and music fans who will benefit from the new funding and the global roll out.”
‘Deezer is about real music usage, global community building, active interaction and meaningful connection between artists and music fans. We’re committed to providing the best CRM and open API tools in our industry, which are entirely designed to give artists the most effective promotional support and music fans the most compelling music experience possible”.