Elvis Presley 68 Special Is Heading Back To Cinemas - Noise11.com
Elvis Presley, noise11.com, Photo

Elvis Presley

Elvis Presley 68 Special Is Heading Back To Cinemas

by Roger Wink, VVN Music on June 4, 2018

in News

Fathom Events has announced a strategic partnership with Authentic Brands Group (ABG), a brand development, marketing and entertainment company, and owner of Elvis Presley Enterprises LLC. The partnership kicks off this summer with an exclusive two-day theatrical release of Elvis’ legendary “’68 Comeback Special,” directed and produced by Steve Binder, to cinema audiences worldwide.

The “’68 Comeback Special” will hit big screens with a two-day, 50th-anniversary event on August 16 and 20. More details, including screening times, locations and ticketing, will be announced in the coming weeks. The event and parties were brought together by music and media producer, Spencer Proffer, CEO of Meteor 17. Proffer and ABG’s Marc Rosen, SVP Entertainment, will serve as the producers of the event and will collaborate on the development and distribution of new, exclusive cinema presentations.

“ABG is recognized as a global leader in the brand space and the company’s commitment to creating immersive brand experiences aligns perfectly with Fathom’s dedication to providing our audiences with exclusive, interactive and memorable cinema events,” Fathom Events CEO Ray Nutt said. “We look forward to working together on many exciting projects for cinema audiences worldwide, beginning with this rare concert experience for Elvis fans.”

ABG owns a global portfolio of iconic Celebrity & Entertainment and Lifestyle brands including Marilyn Monroe, Elvis Presley, Shaquille O’Neal, Juicy Couture, Nautica and Prince Tennis. Through this partnership, Fathom Events and ABG will launch original big-screen presentations that feature new and archival branded content.

“Our brands have incredibly dedicated and passionate fans and we are constantly looking for new ways to deliver one-of-a-kind experiences that are engaging, relevant and inspiring,” said Marc Rosen, SVP Entertainment of ABG. “Seeing Elvis on screen is one of the most memorable and influential brand experiences and we look forward to bringing this special and future events to audiences around the world.”

vvnmusic.com

For news as it happens follow Noise11 on Facebook

Noise11.com

Listen to the Noise11 Music News channel now at iHeartRadio

Comments

comments

Related Posts

Barbra Streisand Walls
Barbra Streisand Covers John Lennon’s Imagine On Walls

Barbra Streisand has released her version of John Lennon’s ‘Imagine’ ahead of the November 2 release of her album ‘Walls’.

3 days ago
Ozzy Osbourne, Black Sabbath, Noise11, Ros O'Gorman, Photo
Ozzy Osbourne Cancels Last Four Shows On US Tour

Ozzy Osbourne's last four shows for America have been cancelled while he prepares for surgery on his right hand.

4 days ago
Buckingham Nicks
Lindsey Buckingham Sues Fleetwood Mac Over Dismissal

Lindsey Buckingham is taking legal action against his former band, Fleetwood Mac after he was fired in April.

4 days ago
The Monkees Christmas Party
The Monkees Reveal Their First Christmas Song ‘Unwrap You At Christmas’

Here is the first ever Christmas song for The Monkees ‘Unwrap You At Christmas’.

6 days ago
Van Morrison The Prophet Speaks
Van Morrison To Release Fifth Album In Two Years

Van Morrison has been on a creative roll in the past two years. He is about to release ‘The Prophet Speaks’, his fifth album since 30 September 2016.

October 8, 2018
John Paul Young performs at APIA Good Times Tour at the Palais Theatre in St Kilda on Saturday 28 May 2016. Photo by Ros O'Gorman http://www.noise11.com
John Paul Young Takes The Vanda and Young Songbook Back On The Road

John Paul Young’s Vanda and Young Songbook is heading out around the country this Friday.

October 8, 2018
Drummer Mick Fleetwood of Fleetwood Mac performs at ADOTG at Mt Duneed Winery on 7 November 2015. Photo by Ros O'Gorman
Fleetwood Mac Setlist From Beginning To Enz

Fleetwood Mac has been given a complete make-over. By replacing Lindsey Buckingham with Neil Finn and Mike Campbell, Fleetwood Mac 2018 has become a completely different beast.

October 7, 2018