EMI have paired with Future Entertainment to release music and support dance artists as Future Music.
The new enterprise will release “various compilations, artist signings from big international superstars through to the hottest emerging local talent” as well as offering ticketing bundles and setting up brand partnerships.
Future Entertainment Director Brett Robinson says in a press release, “It makes complete sense for us to come together to form a powerful collaboration with EMI that, in essence, will work to develop even greater opportunities for our collective artists, audiences and music fans. Future Music will be a label that will find, develop and market artists with a clear view to deliver the year round soundtrack to festival and live music culture in Australia”.
EMI Music Chairman & Senior Vice President Marketing, Australasia, Mark Poston added: “Since the inception of both the Summadayze and Future Music Festivals, Future Entertainment has continued to deliver not only the biggest and most recognised names in the business, has also endeavoured to nurture new talent and introduce breaking artists to the Australian market from all around the world. We’re really thrilled to be collaborating with the Future Team and love all the possibilities this partnership creates.”
EMI has a long history of supporting dance and electro artists both internationally (The Chemical Brothers, Daft Punk, and LCD Soundsystem, David Guetta, deadmau5, Swedish House Mafia to name a few) and local (Empire Of The Sun, Miami Horror, Sam Sparro, The Aston Shuffle and more).
And Future, of course, run the nation’s largest and most successful dance festivals including Parklife, Future Music and Summadayze as well as club shows. Check out the teaser for Summadayze 2013 below.