Evermore have handed the way their next video looks over to the fans.
Evermore: Photo Ros O'Gorman
For the song ‘Hey My Love’, Evermore are using 1000+ fan images from Instagram to create the music video. Evermore’s Peter Hume is directed the video. Part 1 will be released on March 18.
After that date, Evermore will continue to release new versions of the video based on updated fan photos. “I think as musicians we need to move with the times and embrace the concept that music is best released and consumed in the medium of its day” said Peter Hume.
Fans can contribute to the Evermore ‘Hey My Love’ video with the tag #heymylove. (Private users of Instagam will also need to tag @evermoreband).
‘Hey My Love’ is the fourth single from Evermore’s ‘Follow The Sun’ album. It will be released on March 25.
