Justin Bieber Believe image noise11.com

Justin Bieber Believe

Justin Bieber Fans Want CDs Not Downloads

by Paul Cashmere on June 25, 2012

in News,Noise Pro

Reports that the CD is dead have been grossly exaggerated going by sales for the new Justin Bieber album ‘Believe’.

Justin Bieber Believe image noise11.com

Justin Bieber Believe

Justin Bieber fans are mostly from the digital generation but two thirds of them bought ‘Believe’ on CD instead of downloading it last week.

First week sales for ‘Believe’ in Australia were 15,162 with only 5,308 (or about a third) sold as digital downloads.

In fact, the older Keith Urban fans have been more likely to download his latest album ‘The Story So Far’ instead of buying the CD. Urban’s album sells around 50% per week as downloads. Likewise, ‘Rock Of Ages’ does about 50% as downloads but Missy Higgins ‘The Ol’ Razzle Dazzle’ is only one third downloads.

Australia is bucking the world trend with the physical disc still doing very well in the region. The most likely reason for this is that Australia still has Record Stores. In the USA, major chains like Tower and Virgin have long gone the way of the dinosaur but Australia still has hundreds of record stores stocking physical product for sale over the counter ever week.



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