Keith Urban says that social media is having a negative effect on creativity.
In his keynote address at the SXSW music conference in Austin, Urban said that following too closely what people are saying about you kneecaps where are artist can go.
“Self-awareness is very dangerous. Ultimately you’re critiquing while you’re creating, and that’s just death,” he said.
Urban added, “the fact is, it gets so cerebral. I don’t know where this stuff comes from – the heart, the cosmos. It’s mystical, it’s alchemy.”
In his talk Keith Urban also talked about Fractured Mirror, his first band in Australia that was a metal band. “They fired me,” he said.
While travelling from metal to country may sound like a leap, Keith says he has diverse music tastes and even like EDM. “Even if your instrument is a MacBook Pro you still have to compose things in a way that makes a compelling image,” he said. “That, to me, is as compelling as someone playing a guitar or drums.”