Lady Gaga fans have given her new single more of a slow clap than applause. The preview song from Gaga’s ‘ARTPOP’ album is stiffing with the fans.
In Australia, ‘Applause’ has already fallen out of the Top 10 of the iTunes chart to number 15 after just one week on sale. In the USA, ‘Applause’ is down to no. 7 and in the UK it has fallen to no. 10.
The lack of interest has become a major issue for Universal Music, Lady Gaga’s record label. Universal will rush-release a second single ‘Swine’ within two weeks to hopefully reignite some interest in Gaga.
It gets worse. Lady Gaga’s YouTube views for ‘Applause’ have been questioned after her fanbase was encouraged to hit refresh to inflate the figures. Incentives were also given to fans who were encouraged to buy multiple copies of the song to win a prize in an effort to upstage ‘Roar’, the new song by Katy Perry.
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Perry’s last album ‘Teenage Dream’ sold 2.9 million copies in America. Lady Gaga’s last album ‘Born This Way’ sold 2.1 million.