Lana Del Rey is the new global face for US fashion outlet H&M.
Donald Scheider of H&M said of the Lane appointment, “The mood is very L.A. noir. It’s inspired by our fall collection.”
Lana Del Rey will be seen in the autumn campaign launch for H&M in September. She will star in the print campaign shot by Inez van Lamsweerde and Vinoodh Matadin and will also be seen in the full-length film singing a cover of ‘Blue Velvet’. As part of the deal, Lana will be wearing H&M on tour.
The singer is due to land in Australia tomorrow (July 20) for her first Australian shows and her Splendour In The Grass appearance.
Lana dates are:
Sat July 21 Spin Off Festival, Adelaide, SA
Mon July 23 Palace Theatre, Melbourne, VIC
Tues July 24 Palace Theatre, Melbourne, VIC
Thurs July 26 Enmore Theatre, Sydney, NSW
Fri July 27 Enmore Theatre, Sydney, NSW
SPLENDOUR IN THE GRASS –
Sat 28th July Belongil Fields, Byron Bay, NSW