The DMG radio network has opened up the cheque-book and signed Michael Buble as the face of their Smooth FM stations.
Smooth FM replaces the Vega and Classic Rock FM brands DMG launched without success in Sydney and Melbourne.
The easy listening Smooth FM format will officially launch on 91.5 Melbourne and 95.3 in Sydney next Monday, May 21.
Michael will be a special guest of both the Sydney and Melbourne breakfast shows next Monday and then host his own show for the next 6 weeks on Saturday’s at 9am
DMG has based the format on Magic London, Coast FM Auckland and Lite FM New York.
The station will feature shows from Jason Donovan, David Campbell, Richard Wilkins and David Reyne.
“A major launch of a new radio brand is incredibly exciting not just for DMG Radio Australia, but for the whole industry. It underlines the vibrancy of commercial radio across the country and its importance in our lives. We’ve identified a gap in the market for a music position that is unique in the Sydney and Melbourne radio landscape and we’re confident that listeners will embrace smoothfm,” dmg Radio Australia’s CEO Cathy O’Connor said in a statement.
Watch the Michael Buble commercial for the Sydney Smooth station here.