President Barack Obama will deliver a Keynote Conversation at SXSW Interactive in Austin on March 11 and the First Lady Michelle Obama will deliver the opening keynote address for SXSW Music on March 16.
“I can’t imagine a better way to celebrate our event’s 30th year than to welcome both the President and First Lady to SXSW,” said SXSW co-founder Roland Swenson. “As each new generation comes up at SXSW they look for ways they can be of service, and it’s important to reflect and support that message. President and Mrs. Obama’s visit here will inspire attendees to that purpose.”
President Obama will be interviewed by The Texas Tribune’s Evan Smith about ‘Civic Engagement in the 21st Century’. “The President will call on the audience to apply their ideas and talents to make technology work for us – especially when it comes to tackling big challenges like increasing participation in the political process and fighting climate change,” notes SXSW.
Michelle Obama will “discuss the Let Girls Learn initiative, which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent. The SXSW Music Conference brings the global music industry together and offers the perfect platform to celebrate Women’s History Month, as the First Lady provides her call to action to support girls’ education”.
Interactive March 11-15
Film March 11-19
Music March 15-20
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