New Order have launched their own beer brand ‘Stray Dog’.
‘Stray Dog’ was named after a song on the recent New Order album ‘Music Complete’.
The premium beer, via Moorhouse Brewery of Burnley, will be made available later this year in UK pubs on tap and in a 500ml bottle. The alcohol content of the beer is a light 4.2%.
New Order said in a statement, “It’s been a pleasure to work with Moorhouse’s of Burnley on our first foray into the brewing business. Even more so that they’re celebrating their 150th anniversary, and have such a rich heritage in the north west”.
The beer will be available exclusively in Mitchells & Butlers pubs from August Bank Holiday weekend, ahead of national availability in September. The beer will be launched officially at a special New Order-themed evening at The Sawyer’s Arms in Manchester on Bank Holiday Sunday 28th August from 7pm, with DJs and competitions to win special merch.
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