For many the Super Bowl is as much about advertising and the half-time performance as it is about music. That was all Psy needed to go nuts during the show.
Psy starred in the advertisement for Wonderful Pistachios.
In the ad he dances Gangnam Style dressed like a nut with a whole lot of nuts dancing along with him.
The Super Bowl is the most expensive advertising timeslot in the world. The average cost for a 30 second commercial in 2013 was $4 million.
Watch Psy go nuts here: