Spotify Founder Reacts To Industry Criticism - Noise11.com
Taylor Swift, Etihad, Ros O'Gorman, Photo

Taylor Swift, Photo By Ros O'Gorman

Spotify Founder Reacts To Industry Criticism

by Music-News.com on June 8, 2015

in News,Noise Pro

‘I started this company to help the music industry, not get vilified by them,’ Spotify founder Daniel Ek tells Billboard in its latest cover story. He’s referring to the many outspoken critics of Spotify, including Taylor Swift.

Seven months after Swift pulled her catalog from the streaming giant, Ek points to what he believes is responsible for her recent success: ‘Her YouTube streams went through the roof. What that tells me is the audience that was listening to Taylor Swift on Spotify went on YouTube to do it instead.”

Ek also addresses Apple, which on Monday will announce its forthcoming subscription streaming plan to compete with Spotify.

‘Apple will probably be pretty successful, but it doesn’t have to be at the expense of Spotify,” Ek says. “If we think of this as an opportunity instead of trying to maximize the piece of pie we have today, the music industry will be many, many times bigger, and there won’t be any arguments about how many percent we pay. When Apple starts doing streaming, streaming will start growing even faster.’

Comments

comments

Related Posts

Spotify, music news, noise11.com
Pop Will Eat Itself …Streaming Crippled Music Sales In 2014

Evidence that streaming is crippling music sales in the past year has been revealed in the end of year report by Nielsen Music.

January 2, 2015
Mick Jagger, The Rolling Stones image by Ros O'Gorman, Noise11, photo
Spotify Founder Daniel Ek Is As Rich As Mick Jagger

29-year old Spotify founder Daniel Ek has done what it took Mick Jagger 50 years to do, earn a net worth of £190 million.

April 26, 2012