The Mavericks Become Record Label Moguls - Noise11.com
The Mavericks

The Mavericks

The Mavericks Become Record Label Moguls

by Roger Wink, VVN Music on June 28, 2016

in News

The Mavericks are going full-fledged independent.

The band has always been on the fringe in style and now are going fully independent by forming their own label, Mono Mundo Recordings, in a move that takes them out of the mainstream label system for the first time since they signed with MCA in 1991. The company is a partnership between the band, Nashville based distributor Thirty Tigers and their co-producer Niko Bolas.

A live album (All Night Live, Vol. 1) is set for release in October 2016, and a studio project set for spring of 2017. All this follows the Mavericks’ renewal in 2011 after a hiatus, which led to the most fruitful creative period in their career: The band came blazing back with 2013’s In Time and 2015’s Mono, earning two Grammy nominations and winning the AMA’s Americana Group/Duo of the Year award in 2015. The new label, which puts the Mavericks entirely in charge of their own artistic and business destiny, finds the veteran group as dedicated as ever to its work, its fans and its renowned live shows.

“This was a thought we had sitting on our back porch when we were having conversations about what was going to happen with the band,” says founding member and lead singer/songwriter Raul Malo. “It was always in the back of our mind to do our own label, in partnership with somebody. This is the right parties coming together at the right time. It feels like we can do what we want now. I’m really looking forward to this time in the Mavericks’ life.”

David Macias, president and founder of Thirty Tigers, says Mono Mundo Recordings is exactly the kind of progressive, artist-driven project that his company has specialized in for more than a decade. “We find great joy in giving artists the back end support to execute their own vision and these guys have an incredible vision both musically and on the business side,” Macias says. “There’s such craft and soul and vitality to what the Mavericks do, it’s a thrill to go fight for it.”

“They’re doing absolutely everything that they want to musically with a bunch of people that believe in them musically,” says Bolas, the band’s producer/partner, whose track record includes albums with Neil Young, Warren Zevon and LeAnn Rimes.

The Mavericks, founded in Miami by Malo and drummer Paul Deakin, upended expectations in the early 1990s when their blend of Cuban grooves and Bakersfield-inspired twang hit the airwaves through the support of MCA Records and producer Tony Brown. They’ve won several CMA and ACM Awards plus a Grammy Award in 1995, charting numerous singles and albums while earning accolades as one of the finest live bands in the business.

Thirty Tigers is a Nashville based entertainment company, founded in 2002. Following a decade of rapid growth, it has offices in Los Angeles, New York, North Carolina and London. Its collective experience in the music industry ranges from record retail to the film industry to major labels.

vvnmusic.com

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