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Triple J Remains Strong In Second Radio Survey

by Paul Cashmere on May 8, 2012

in News,Noise Pro

The fickle radio audience has once again been dial swapping across Australia’s cap cities, according to figures released for the second survey of 2012 but youth network Triple J is continuing to challenge the big budget commercial networks.

Triple J logo image

Triple J

The government funded Triple J is licensed to provide alternative programming to the youth market but as people under 25 turn off commercial radio in droves, Triple J is proving a winner by default.

The youth network had an increase in the 18-24 demo in Sydney, up 1.4 to 14.3 and making them number 3 in the demographic behind 1. 2DAYFM and 2. Nova. Triple M copped a flogging for that age bracket, losing half its audience with a drop from 7.0 to 3.6. AC station Mix106.5 were at no. 4.

In 25-39 year olds, Triple J shed 6.6 points from 16.0 down to 9.4 and came in no. 4 behind 1. 2DAYFM, 2. Nova96.9 and 3. 2MMM.

In Melbourne, 18-24’s went to 1.Nova, 2.FoxFM, 3. 3MMM, 4. Triple J. 25-39s were 1. Fox and 3MMM (tie), 3. Nova, 4. Triple J

In Brisbane, 18-24’s were 1. Nova106.9 2. B105, 3. 97.3FM and 4. 4MMM (Triple J ranked 5th).

In 25-39s, 1. Nova, 2. B105, 3. Triple J, 4. Triple M and 5. 97.3FM

Adelaide: 18-24 results are 1. Nova 91.9, 2. SAFM, 3. Triple J

25-39 were 1. Nova, 2. Triple J 3. SAFM

Perth: 18-24 1. 92.9, 2. Triple J, 3. Nova

25-39: 1. Nova, 2. Triple J, 3. 92.9

Overall, very impressive figures for Triple J. The Australian Broadcasting Commission youth network had a major impact on Australian music sales in 2011, showcased by the alternative acts that won at the ARIA Awards.

2012 is looking to consolidate the Australia public’s acceptance of Triple J outside of the youth demographic as the audience continues their move away from commercial radio listening.

Listen to Triple J here



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