Verve Turns 60 - Noise11.com
Verve 60

Verve 60

Verve Turns 60

by Roger Wink, VVN Music on February 26, 2016

in News,Noise Pro

One of the most prestigious labels in the history of jazz, Verve Records will celebrate its 60th anniversary throughout 2016.

The label plans a trove of historic reissues and stunning new collections from its legendary archives. The release schedule constitutes a who’s-who of jazz legends, including such pioneers as Charlie Parker, Billie Holiday, Count Basie, Oscar Peterson, Bill Evans, Wes Montgomery, Louis Armstrong, Jimmy Smith, Stan Getz, and the label’s heart and soul, Ella Fitzgerald.

Fitzgerald will be honored with the release of Jazz at the Philharmonic: The Ella Fitzgerald Set, a new compilation bringing together all of her Jazz at the Philharmonic performances previously issued by Verve on various albums, on a single collection for the first time ever. The collection—which includes concerts from 1949, 1953 and 1954 and features appearances by Parker, Lester Young, and Hank Jones among others—will feature newly re-mastered music and an essay by author Will Friedwald.

The first set of releases, due out in March 2016, is also highlighted by the new digital collection Verve 60, featuring 60 stellar tracks by 60 different artists from throughout the label’s history, spanning from Ella and Oscar through Wayne Shorter and Herbie Hancock to Diana Krall and Christian McBride. In addition, five favorites from the Verve catalogue will be reissued on vinyl, including Ella & Louis, the first pairing for the label of Fitzgerald and Armstrong; Billie Holiday’s Lady Sings the Blues; Charlie “Bird” Parker’s innovative Charlie Parker with Strings; Oscar Peterson’s Night Train; and Count Basie’s April in Paris.

Several classics will also make their debuts in HD digital audio and iTunes, including titles by Fitzgerald, Evans, Parker, Wynton Kelly, and Stan Getz. Organ master Jimmy Smith’s classic singles for the label will be compiled into a digital box set.

The release schedule continues in May and June with more vinyl and digital reissues, including Getz/Gilberto and albums by Wes Montgomery, Blossom Dearie, Coleman Hawkins, and Anita O’Day. A new CD collection will compile unreleased music by Charlie Parker, while Louis Armstrong’s complete studio recordings for the label will be collected onto one multi-disc set.

Verve was founded in 1956 by Norman Granz, the forward-thinking impresario responsible for the hugely popular Jazz at the Philharmonic concerts, which brought the music to new audiences and garnered jazz an unprecedented level of respect in the popular culture. Granz also managed Ella Fitzgerald and launched the label in large part to create new opportunities worthy of the singer’s immense talent, including her landmark series of Songbook recordings.

Under the visionary leadership of Granz and later Creed Taylor (after MGM purchased the imprint in 1961), Verve continued to set new trends. The label sparked the Bossa Nova craze with the 1964 release of the Grammy Award-winning Getz/Gilberto and brought a lush, elegant new sound to jazz with the arrangements of Claus Ogerman and Oliver Nelson. Its focus also encompassed groundbreaking comedy, and later widened to embrace folk and rock recordings, including now-iconic releases by The Velvet Underground, Richie Havens, Frank Zappa & The Mothers of Invention and Janis Ian.

It was its jazz legacy that cemented Verve’s place in the popular imagination however, and after a fallow period in the ’70s and ’80s Verve was revived in the mid-1990s, again signing many of the biggest names in the music: Herbie Hancock, Wayne Shorter, John Scofield, Betty Carter, Abbey Lincoln, Jeff Lorber, Chris Botti and Incognito all recorded for Verve during this period. Its diverse and distinguished lineage continues today through the work of artists like Diana Krall, Sarah McLachlan and Third Story.

Over the course of its six-decade history, Verve has become synonymous with the very best in jazz, venerating the music while charting its course and helping to break down racial and stylistic barriers. There’s no better way to celebrate that legacy than with the music itself, and 2016 will allow listeners to revisit the breathtaking sounds of Verve in new and exhilarating ways.

Jazz at the Philharmonic: The Ella Fitzgerald Set will be released on March 25.

1949 First Set
Norman Granz Announces Ella Fitzgerald
Robbins Nest
A New Shade Of Blues
Old Mother Hubbard
I’m Just A Lucky So-and-So
Somebody Loves Me
Basin Street Blues
Ow! Introduction of Ella Fitzgerald
Flying Home

1949 Second Set
Oh, Lady Be Good!
Black Coffee
A-Tisket, A-Tasket
How High The Moon
Norman Granz Announcement
Perdido

1953 Set
Bill
Why Don’t You Do Right?

1954 Set
A Foggy Day (In London Town)
Lullaby Of Birdland
The Man That Got Away
Hernando’s Hideaway
Later

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