will.i.am’s latest venture is eye-wear.
The Black Eyed Peas singer has announced ill.i Optics, a new eyewear brand launching in stores in the fall of 2014.
“ill.i” is the result of a creative partnership between entrepreneur and glasses connoisseur will.i.am and long-term friend, designer George Gorrow.
The collection will include progressive sunglasses and optical styles for men and women, designed by George Gorrow under the creative direction of will.i.am. The frames draw inspiration from memorable moments in will.i.am’s early career and eyewear influences including 1980s hip hop pioneers ‘ expressed in contemporary design, unique technical details and future thinking which shapes the will.i.am world.
will.i.am is working in a number of style and innovation areas, including the design of a new creative space in Los Angeles, the launch of i.am.auto, i.am+ as well as philanthropic activities for technology in education.
ill.i Optics will be available in stores from September, launching with a multi-channel global campaign.
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