AC/DC license ‘It’s A Long Way To The Top’ for the first time ever to launch the 2012 Australian Football League season.
In an article on the AFL website, industry legend Michael Gudinski said: “It’s only fitting that Australia’s greatest game has adopted the world famous rock anthem It’s a long way to the top from Australia’s most successful rock band of all time.
“It’s a great tribute to the late Bon Scott and a fantastic coup for the AFL to get such acknowledgement as this is the first time the band have linked themselves with an Australian sport.”
It’s the first time the hard rock icons have ever licensed ‘It’s A Long Way To The Top (If You Wanna Rock N Roll)’ for a marketing campaign, which AFL’s general manager of strategy and marketing Andrew Catterall said “speaks volumes.”
Catterall continued, “It was going to take something quintessentially Australian for the band to even consider such a use. Quite simply, the band members are fans of Australian Rules and saw the song as a suitable soundtrack to what is Australia’s game.”
Check out the new ad at the AFL website here.