Beatles Apple Boutique Becomes Boutique Apple Apartments - Noise11.com
Apple Boutique London

Apple Boutique London

Beatles Apple Boutique Becomes Boutique Apple Apartments

by Karen Freedman on August 1, 2013

in News

94 Baker Street in London’s Marylebone was once more famously known as the site of the Apple Boutique, an early business venture of The Beatles. 

It has now been converted into five luxury apartments after developer The Malins Group paid £6,000,000 ($10,106,883 AUD) for the listed building on the corner of Baker Street and Paddington Street, W1.

The Apple Boutique’s grand opening was on 5 December 1967 at 7:46 p.m. with (non-alcoholic) apple juice as the only beverage. George Harrison and John Lennon attended, along with their wives, and Eric Clapton, Cilla Black and Jack Bruce. Paul McCartney and Ringo Starr failed to show. It opened to the public two days later.

Three Dutch artists, Marijke Koeger, Simon Posthuma and Josje Leeger, collectively known as The Fool, designed the psychedelic mural, which was painted three storeys high on the facade, by art students. However, they had never received permission, and in May, 1968, the council had it repainted white.

Apple Boutique was a financial disaster, with stealing rife, and after losing money at an alarming rate, it closed down eight months later. The night before, The Beatles, along with their wives and girlfriends, came to the store and took what they wanted. It was announced that the following morning the remaining stock would be given away, one item per customer. Of course, word spread, with many fans queuing up overnight for the chance of a free item, and within hours the shop was stripped bare, with even the carpets and fittings swiped by eager Beatle fans.

To celebrate yesterday’s launch, the mural was projected onto the walls of the exclusive Apple Apartments.

Managing Director of The Malins Group, Lauren Atkins, said,”The building has a unique place in the history of The Beatles and we aim to preserve its fascinating heritage. We have some great plans for the exteriors – exuberant, imaginative, with a few Avant-garde touches – to capture the spirit of the Fab Four.

Stay updated with your free Noise11 daily music newsletter. Subscribe to Noise11 Music News here

Comments

comments

Related Posts

Sid Bernstein Paul McCartney
Beatles Promoter Sid Bernstein Dies At 95

Music promoter and producer Sid Bernstein, most famous for bringing the Beatles to Carnegie Hall and Shea Stadium, has died. He was 95.

August 22, 2013
Mendes Alpert Hollywood Bowl
Herb Alpert And Sergio Mendes Play The Hollywood Bowl

The artists that built A&M Records in the mid-60's, Herb Alpert and Sergio Mendes, came to the Hollwood Bowl last Wednesday with special guest, Alpert's wife, Lani Hall.

July 23, 2013
Paul McCartney photo by Karen Freedman, Noise11, Photo
Paul McCartney Adds Japan Dates To His “Out There” Tour

Paul McCartney has just added Japanese dates to his "Out There" tour making an Australian tour now very likely.

July 16, 2013
Beatles Best of Auction
Unreleased 1964 Beatles Acetate To Be Auctioned

The acetate for a rare Beatles album that never saw release will be auctioned off on August 9 by Heritage Auctions.

July 16, 2013
Charles Pope The Tams
Charles Pope Of The Tams Dies At 76

Charles Pope, co-founder of The Tams, died on Friday morning at his home in Atlanta at the age of 76. He had been suffering from Alzheimer's, a battle that had been documented on the reality series Tiny and Toya and T.I. and Toya: The Family Hustle on BET.

July 15, 2013
Brian Wilson of the Beach Boys. photo by Ros O'Gorman, Noise11, Photo
Mike Love Wants Brian Wilson Back In The Beach Boys

After last year's fiftieth anniversary tour, the original members of the Beach Boys once again split apart. Mike Love, who owns the group name, continued touring with Bruce Johnston while Brian Wilson, Al Jardine and David Markham talked about touring their own version of the band.

July 10, 2013
Bob Dylan image
Infamous Bob Dylan Electric Guitar Goes Up For Auction

The guitar that broke the hearts of many of Bob Dylan's fans and ushered him into the electric phase of his career will be put up for auction.

July 4, 2013