The company behind Creamfield’s, the world’s big electronic music festival, has been acquired by Live Nation.
Cream Holdings Limited has ran Creamfields since 1998.
In 2012, Creamfields played to over 350,000 people around the world with acts like David Guetta, Swedish House Mafia, Tiesto, deadmau5, Paul Van Dyk, Skrillex and Eric Prydz.
The biggest Creamfields event of the year was in the UK with over 100,000 tickets sold. The festival won Festival of the Year at the Music Week Awards in 2010 and Best Dance Event of the Year in 2005, 2006, 2009, 2010 and 2011.
“We are committed to being a leader in electronic music and as one of the most recognizable brands in the electronic community, Cream is at the forefront of the mainstream youth culture today. With this acquisition, Live Nation further establishes its position in electronic music and expands its concert platform,” said Michael Rapino, President and Chief Executive Officer of Live Nation. “We intend to launch new festivals in key markets in North America, Europe, and Southeast Asia.”
“We’re equally excited to announce that James Barton, the founder of Cream, one of the most talented and experienced executives in electronic music has agreed to join the Live Nation Entertainment team as President, Live Nation Electronic Music to lead the company’s expansion efforts in this rapidly growing space. James is a true pioneer in the electronic dance space.” Rapino added.
“I am delighted to be a part of the Live Nation team and know that the company is the perfect partner. Our strategies are aligned and through the combined efforts of the Cream and Live Nation teams, we will substantially grow our electronic music offerings across the globe.”” said James Barton, Chief Executive Officer of Cream Holdings Limited.
Live Nation also recently acquired Michael Coppel Presents in Australia.
The company produced 22,000 shows by 2300 artists globally last year.
Live Nation also owns Ticketmaster and Front Line Management, the management company for the Eagles, Van Halen and over 250 artists.