Oxfam Produce Crowd-Sourced Campaign Video With Coldplay - Noise11.com
Chris Martin, Coldplay. Photo by Ros O'Gorman

Chris Martin, Coldplay. Photo by Ros O'Gorman

Oxfam Produce Crowd-Sourced Campaign Video With Coldplay

by Music-News.com on April 18, 2013

in News

Oxfam releases a pioneering campaigning film in which thousands of Coldplay fans, and famous faces including singer songwriter Ed Sheeran, actor Dominic Cooper and rock band Wolf Gang, share their voices to help put an end to one of the world’s greatest human injustices.

Coldplay, Photo: Ros O'Gorman

Coldplay, Photo: Ros O'Gorman

Over the last two months, thousands of people from 55 countries around the world have submitted nearly seven thousand videos and photographs to produce a crowd sourced video set to an acoustic version of Coldplay’s famous track In My Place which can be viewed at www.oxfam.org/inmyplacefilm and below.

The concept and film was created by award winning director Mat Whitecross to echo the dislocation and displacement thousands of families experience as a result of land grabs. The film shows people from Argentina to Indonesia moving something favourite, personal or familiar from their home to somewhere it doesn’t belong. Others show people doing something personal and familiar totally out of place, such as actor, Dominic Cooper, having a nap outside in the freezing city of Budapest and rock band Wolf Gang jamming in the street.

Every year governments and private investors buy huge plots of land in some of the poorest countries in the world. Often the people who live on the land, and rely on it to feed their families, do not have a say when is sold and do not receive compensation. Many are evicted violently and those that protest are often subject to intimidation and harassment. In the last decade an area eight times the size of the UK has been sold off globally.

Oxfam global ambassadors Coldplay say: “Not only are Coldplay fans very good looking but they’re also incredibly creative. We’re proud that they’ve dedicated their collective talent to this important cause.’

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