The Who’s upcoming performance at Hyde Park on Sunday 2 July will be made available as a pay-per-view download.
Previous shows on the tour have allowed fans to download three live tracks, but this performance will be a first in that the whole set will be available, from www.thewholive.tv.
Proceeds will go toward benefiting various charities supported by Pete Townshend’s Double O charity, including: the Teenage Cancer Trust, the Michael J. Fox Foundation (Parkinson’s Research), the Andre Agassi Charitable Foundation (for underprivileged children) and the Robin Hood Foundation (which funds and supports innovative poverty-fighting organizations in New York City).
“No band has ever committed to webcasting live music from their entire show. No band has promised that all profits from webcasting will be passed to charity. No band has ever committed to provide their fans with a way to access their live events from any part of the world, and to be able to download or buy high quality CDs and DVDs of every show in the certain knowledge that the profits will go to charity,” said Pete Townshend. “It is hoped that this world Who tour will generate an extraordinary seven- or even eight-figure sum for charitable organizations, and that Who fans everywhere can feel rightly proud that they are the principle benefactors in this circle of good will.”
