Jennifer Lopez Reflects On Being Brand Ambassador - Noise11.com
Jennifer Lopez: Photo By Mary Boukouvalas

Jennifer Lopez: Photo By Mary Boukouvalas

Jennifer Lopez Reflects On Being Brand Ambassador

by Music-News.com on September 23, 2021

in News

Jennifer Lopez has reflected on how it was “taboo” for artists to serve as brand ambassadors in the late ’90s and early 2000s.

Soon after JLo skyrocketed to fame with her portrayal of Selena Quintanilla in the 1997 biopic Selena, she began taking up advertising campaigns, including a haircare commercial for L’Oréal, and in 2003, became the face of French luxury label Louis Vuitton.

While it’s common for Hollywood stars and music icons to appear in campaigns now, in an interview with Adweek, Jennifer recalled how controversial it was at the time.

“Early in my career, I chose to be a brand ambassador for companies like L’Oréal and Louis Vuitton when others weren’t really doing that. There was so much kind of taboo for real artists or actresses or recording artists to do those type of things,” she told the outlet. “But I felt that it was important to start seeing somebody who looked like me in those ads, because it had been the same look for so long. And to see a Latina there, a young Latin girl, at the time for me was very, very important.

“I took that chance and knew that it would be something that could make a difference.”

At present, Jennifer is a brand ambassador for New York-based brand Coach and is also promoting her very own skincare line, JLo Beauty.

And while all sorts of companies want to be associated with the superstar, she is very selective about the products she aligns herself with.

“Now, I’ve transitioned into taking on a much more active role by becoming a founder, an owner and sometimes even an investor in companies that I have a unique and authentic connection with, companies that I believe are doing good work or doing something that resonates with me, or I feel resonates with the people who are my audience or who grew up like me,” Lopez added.

music-news.com

NEW: Noise11 on YouTube SUBSCRIBE

Noise11.com

Follow Noise11 on Social Media

Noise11 on Instagram

You’ll discover music news first following Noise11 on Twitter

Comment on the news of the day, join Noise11 on Facebook

Comments

comments

Related Posts

Joseph and Stephanie Wooten with Nick Kontonicolas
Joseph Wooten Raps The Praises Of ‘Nashville The Music City’

Steve Miller Band keyboard player Joseph Wooten is rapping the praises of his hometown in ‘Nashville The Music City’.

1 day ago
Dr Dre
Dr Dre Served Divorce Papers At His Mothers Funeral

Lawyers for Dr. Dre's ex-wife reportedly attempted to serve him with legal documents while he was burying his late grandmother.

2 days ago
Celine Dion photo by Ros O'Gorman
Celine Dion Delays Vegas Reopening Due To Medical Reasons

Celine Dion has been forced to postpone the opening of her new Vegas show because she has been suffering from muscle spasms.

2 days ago
Guns N Roses perform at the MCG in Melbourne on Tuesday 14 February 2017. Guns N Roses are touring Australia on their Not In This Lifetime tour. Photo Ros O'Gorman
Slash Debuts ‘The River Is Rising’

Slash is releasing new single 'The River Is Rising' this week.

3 days ago
Jack White, Photo By Ros O'Gorman
Jack White Has New Music

Jack White's first new solo music since his 2018 'Boarding House Reach' album has popped up. White has debuted the new song 'Taking Me Back'. A preview of the song was featured in a 'Call of Duty: Vanguard' trailer.

4 days ago
Vika and Linda
Vika & Linda Bull Bump The Wait To 2022

Vika & Linda Bull fans will have to wait for The Wait. The tour has been bumped to June 2022 because of the current restrictions.

4 days ago
Jagged Little Pill the Musical Original Broadway cast Lauren Patten and Company L Matthew Murphy
The Australian Cast of Jagged Little Pill Revealed

The full cast of the Australian production of Alanis Morissette’s ‘Jagged Little Pill’ has been announced. Tim Draxl, Emily Nkomo and Liam Head have been named for the main cast alongside Natalie Bassingthwaighte.

5 days ago