LA’s OK Go have unveiled the video for their new single ‘I Won’t Let You Down’, taken from the forthcoming album Hungry Ghosts.
The clip was shot in Japan’s Chiba Prefecture in August 2014.
In preparation for the album’s release, OK Go approached Honda through their friend, creative director Morihiro Harano (of Mori Inc.), with the idea to collaborate and produce a music video. The resulting clip was shot using a custom “multi-copter camera” developed for the project.
In OK Go’s signature style, the action is captured in one single shot. It was directed by OK Go’s Damian Kulash and Kazuaki Seki, with creative direction by Morihiro Harano. Honda lent the band the futuristic UNI-CUBs seen in the video. The UNI-CUB is a unique omni-directional driving wheel system that is currently in the development stage.
Continuing a career that includes award-winning videos, New York Times op-eds, a major label split and the establishment of a DIY trans-media mini-empire (Paracadute), collaborations with pioneering dance companies and tech giants, animators and Muppets, OK Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved. Apple marketing chief Phil Schiller famously called OK Go “the first post-Internet band, the first band to use the internet as a medium of art, not just commerce.”
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