So, ‘The Avengers’ has had the second biggest opening day ever? Get real! Every time Hollywood needs to hype a movie it has the perfect vehicle, the opening day figures.
When figures are adjusted for inflation, The Avengers doesn’t even come close to making the top 100. Even Snow White kicks its arse.
The Hollywood trick is to compare a 2012 ticket price with a ticket price of the past. Opening day statistics are not based on number of tickets sold, they are based on what those sold tickets grossed.
‘The Avengers’ debut day took in $80.5 million. According to Hollywood, that makes it number 2 behind ‘Harry Potter and the Deathly Hollows: Part 2’ which took $91.1 million on day one.
BoxOfficeMojo.com keeps a list of inflation adjusted ticket sales and when you adjust movies from days gone by, ‘The Avengers’ is not even on the radar.
The biggest movie of all time is ‘Gone With The Wind’. When you adjust the figures for that, it has grossed $1,582,000,400.
Stars Wars comes in at number two with $1,394,676,400.
Seven movies have grossed over $1 billion when figures are adjusted for inflation. In addition to ‘Gone With The Wind’ and ‘Star Wars’ they are 3. ‘The Sound of Music’ (1965), 4.‘Et: The Extra-Terrestrial’ (1982), 5. ‘Titanic’ (1997), 6. ‘The Ten Commandments (1956), 7. ‘Jaws’ (1975).
The rest of the top 10 is 8. Doctor Zhivago’ (1965), 9. ‘The Exorcist’ (1973), ‘Snow White and the Seven Dwarfs’ (1937).
Going down the list at no. 200 we have ‘Lethal Weapon 3’ (1992) with an adjusted gross of $273,071,800.
The Avengers is a lot of fun and adventure, but the truth is Iron Man had his arse whipped by Snow White.