WSFM And KIISFM Reduce 2DAYFM To Ratings Rubble


WSFM And KIIS106 Reduce 2DAYFM To Ratings Rubble

by Paul Cashmere on September 30, 2014

in News,Noise Pro

Australian Radio Network stations WSFM and KIIS106 in Sydney have once again dominated the radio survey with Austereo scoring its lowest every ratings result for 2DAYFM in decades.

WSFM is once again the number one FM radio station is Sydney and ARN sister station KIIS106 is at number two while the once jewel of the Austereo crown 2DAYFM has plummeted to its most embarrassing result since going on air in 1980. 2DAYFM now has a 3.6 audience share.

What is worse for Austereo, rock station 2MMM has also rated poorly pulling only a 5.4 share.

WSFM with its 9.5 share out-rates both the 2MMM and 2DAY added together. Even Sydney ABC youth station 2JJJ rates higher than 2DAYFM (5.3 vs 3.6) and is just .1 pint before 2MMM (5.3 vs 5.4).

The once powerful 2DAYFM has failed to deliver in every one of the core demographics, dropping to a single digit figure (9.2) for the first time in decades. As the audience gets older, the 2DAYFM figure gets worse with areas it once dominated reduced to ratings rubble. (18-24, 6.9; 25-39, 5.3).

2DAYFM’s high profile and expensive breakfast line-up featuring Sophie Monk, Jules Lund and Merrick Watts dropped to a 3.3 share.

KIISFM is the 2014 success story of Australian radio after National Content Director Duncan Campbell evolved Sydney’s MIXFM into today’s KIIS106FM.

The Australian Radio Network is also the home of iHeartRadio, featuring iHeartRadio Music News, powered by LISTEN live now.



Related Posts

triple j, Noise11, photo
Triple J Breakfast Out-Rates The Commercial Stations

Public servant Triple J employees Matt and Alex have out-rated Austereo’s mega-paid Rove by more than double in today’s radio ratings.

April 19, 2016
Sophie Monk
Sophie Monk Follows Mel B Out The Door At 2DAYFM

Struggling Sydney Austereo station 2DAYFM has lost another breakfast show host with former Bardot pop star leaving the ailing station not long after former Spice Girl Mel B walked out the door.

October 25, 2014
Mel Greig and Michael Christian
Austereo Royal Pranksters Escape Prosecution

2DAY jocks Mel Greig and Michael Christian will not face charges for the royal prank that led to the death of a British nurse last December.

February 2, 2013
Southern Cross Austereo
It Is Time For Derek Bargwanna, Craig Bruce And Guy Dobson To Answer Questions About The Austereo Culture

2DAY FM Director of Content Derek ‘DB’ Bargwanna is now directly in the media headlights and needs to answer the question “who authorised the call that led to the death of Jacintha Saldanha to go to air?"

December 11, 2012
Mel Greig and Michael Christian
ACMA To Investigate Austereo Following Death of Nurse Following 2DAYFM Prank

The Australian Communications and Media Authority will investigate the prank call by two 2DAY FM jocks that lead to the death of a London nurse.

December 8, 2012