The Voice Australia’s season five winner Alfie Arcuri is struggling to have a hit after winning the reality TV show on Sunday night.
Three days after the winner’s song ‘Cruel’ went on sale Australian music fans have swerved to avoid buying the song.
‘Cruel’ got off to a disastrous start on Monday hovering around the low 30s on Australia’s iTunes chart but grabbed slightly better interest on Tuesday rising to 24 on iTunes before tumbling back down to 36 today.
The lacklustre effort after being presented 1.2 million television viewers on Sunday night by a singer who was showcasing for the past three months to around one million viewers a week suggests that The Voice as a platform for new talent is a dud.
The iTunes positions indicate that by the time the ARIA chart rolls around on Sunday night, ‘Cruel’ will be lucky to crack the bottom end of the Top 40 and will most likely struggle to sell more than 1000 units.
The problem The Voice has had globally is that it has failed to produce one on-going success.
In Australia the previous winners were Karise Eden (season one), Harrison Craig (season two), Anja Nissen (season three), and Ellie Drennan (season four).
Eden had a no. 5 hit with ‘You Won’t Let Me’ and Craig’s original song ‘More Than A Dream’ was at top 10 hit reaching no. 3. By season three Nissen’s high profile ‘I’m So Excited’ featuring will.i.am failed to make the Top 40 peaking at no 42, while her Drennan’s ‘Ghost’ peaked at no 25.
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