Pharrell Williams Named Chief Creative Officer For ROLI - Noise11.com
Pharrell Williams, Photo by Ian Laidlaw 2

Pharrell Williams, Photo by Ian Laidlaw

Pharrell Williams Named Chief Creative Officer For ROLI

by Roger Wink, VVN Music on October 27, 2017

in News

ROLI, the UK startup that has created next-generation musical instruments, like the Seaboard and ROLI BLOCKS, has announced that Pharrell Williams is joining the team as Chief Creative Officer.

Williams, the producer, songwriter and cultural icon, said: “Music touches all of us, and for a long time I’ve been passionate about finding ways to share the power of music with more people. When I met Roland and ROLI, I immediately felt we were working towards exactly the same goals, and so I’m super excited that we’re kicking off this partnership.”

Roland Lamb, founder of ROLI and inventor of its instruments, said: “Our mission is to empower everyone to create music, and more broadly to empower people as creators. Pharrell is not just an extraordinary musician, he embodies creativity. His ideas will take us in exciting new directions.”

As Chief Creative Officer Pharrell will work with Roland to develop revolutionary new musical instruments that are iconic, digitally connected, and accessible to all. Their collaboration will accelerate the arc of innovation that began with the award-winning Seaboard and BLOCKS, which have been called “two of the most compelling music-making devices in recent memory.” As part of their long-term partnership, Pharrell will invest and become a co-owner of ROLI.

In an event Thursday (October 26) at London’s historic Hackney Empire theater, Pharrell and Roland discussed the question “Why Create?” Sharing their experiences as musicians and technologists, they explored how technology is unleashing new ways for people to express themselves creatively in music and beyond.

Over the past year more music-makers than ever have played ROLI instruments. BLOCKS, a Lego-like system for music creation, launched in November 2016 to worldwide acclaim. The Seaboard Block and a next-generation Lightpad Block are the newest Blocks in the modular system, which empowers people to create songs and also customize the instrument on which they play it.

vvnmusic.com

Comments

comments

Related Posts

Parkway Drive
Parkway Drive Cancel Viva The Underdogs Tour

Parkway Drive have cancelled their upcoming Viva The Underdogs tour citing uncertainty with performances in venues of that nature with Covid restrictions still in place.

2 days ago
Rihanna photo by Ros O'Gorman
Rihanna Is Making A Comeback

Rihanna's music comeback is edging closer after she lined up a music video shoot.

3 days ago
Neil Finn of Crowded House photo by Ros O'Gorman
Check Out The New Crowded House Video for ‘Playing With Fire’

Here is another new Crowded House song. ‘Playing With Fire’ is from the upcoming Crowded House album ‘Dreamers Are Waiting’.

4 days ago
Pink: Photo Ros O'Gorman
Watch Pink’s All I Know So Far Trailer

Pink has a documentary ‘All I Know So Far’ all set to stream and a new song to go along with it.

4 days ago
Noel Gallagher of Oasis, Noise11, Photo
Oasis Knebworth Doco Is On The Way

Oasis are set to release a feature-length documentary about their iconic Knebworth shows.

5 days ago
Rag n Bone
Rag’n’Bone Man and Pink Team For Charity Single

Rag'n'Bone Man and Pink are set to release 'Anywhere Away From Here' as a charity single.

5 days ago
Drake, Photo by Ros O'Gorman, noise11
Drake Named Billboard Artist Of The Decade

Rap superstar Drake will be feted with the Artist of the Decade honour at the 2021 Billboard Music Awards.

5 days ago