Pharrell Williams Works Up His School's Charity - Noise11.com
Pharrell Williams, Photo by Ian Laidlaw 2

Pharrell Williams, Photo by Ian Laidlaw

Pharrell Williams Works Up His School’s Charity

by Music-News.com on August 14, 2016

in News

Pharrell Williams wants to help kids celebrate their individuality with his new school supply collection.

Williams created his charity i am OTHER in 2012 in a bid to promote tolerance, and as part of his latest philanthropic effort, bosses at his organisation have partnered with the children’s stationery brand Yoobi.

Williams, who is father to seven-year-old son Rocket, believes his Yoobi x i am OTHER school supply collection will help fight what he considers to be a “wind of divisiveness” that is currently blowing through world affairs.

“There are certain individuals that know how to fly their kite brilliantly… For us, it’s important to continue to push the message that it’s OK to be different,” he explains to UsMagazine.com. “It’s OK to celebrate each other’s differences. We want to bring people together. And education is a wonderful start. Individuality is very important. Creativity is important. Curiosity is important.”

The 10-time Grammy Award winner concludes, “We’ve got a real shot with kids, because they’re the future. We just want them to grow up knowing better than some of the current folks in the present.”

Organisers of the Yoobi x i am OTHER campaign are utilising unique slogans to inspire creativity and tolerance, such as the tagline, “Don’t wait for the stars to align, create your own constellation”, among other out-of-the-box catchphrases.

The Yoobi x i am OTHER collection is filled with colourful lunch bags, pencils, backpacks, notebooks and other essential school supplies, and for each product purchased, an item will be donated to an underprivileged U.S. classroom in need of help. Fans can purchase the bright supplies online and at American retailer Target.

music-news.com

Follow Noise11.com on Facebook and Twitter

——————————————————————————————————————————————

Never miss a story! Get your free Noise11.com daily music news email alert. Subscribe to the Noise11 Music Newsletter here

Listen to the Noise11 Music News channel now at iHeartRadio

Comments

comments

Related Posts

ARIA Singles Top 100 of 2014 Goes To Pharrell Williams

Pharrell Williams 'Happy' was the biggest selling song of 2014 in Australia. Here are the Top 10:

January 6, 2015
Pharrell Williams Happy Was Biggest Song Of 2014 In USA

Pharrell Williams ‘Happy’ sold 6,455,000 downloads in the USA in 2014 making it the biggest selling song of the year.

January 1, 2015
Pharrell Williams Happy Was UK No 1 Song Of 2014

Pharrell Williams had the biggest selling song of 2014 in the UK.

January 1, 2015
Abbott and Pyne Happy
Tony Abbott Happy Video Goes Viral

A video mocking Australia’s unpopular Prime Minister Tony Abbott to the soundtrack of Pharrell Williams ‘Happy’ has gone viral.

June 1, 2014
The Barnes Family
Jimmy Barnes and Family Get Happy VIDEO

Jimmy Barnes and family have recorded their version of Pharrell Williams’ hit ‘Happy'.

April 15, 2014
Serge Thomann and Vanessa Huxley Happy
St Kilda Gets Happy With Local Pharrell Video

The City of Port Phillip’s acting mayor Serge Thomann has made the local residents ‘Happy’ with their own version of the Pharrell Williams ‘Happy’ video.

April 5, 2014