Australia’s Secret Sounds has announced a joint venture with Now/Live to expand into the Asian market to promote live music.
Secret Sounds is the company founded by Jessica Ducrou and Paul Piticco. The company is behind Splendour In the Grass and The Falls Music and Arts Festivals, and touring international acts such as Mumford and Sons, Lana Del Rey, James Blake, Foals, London Grammar.
Singapore based Now/Live has toured shows in Singapore, Hong Kong and Taipei. They have worked with Phoenix, The xx, Ellie Goulding, The 1975, Bloc Party, Tegan and Sara, Robyn, The Kooks and SBTRKT.
“Now/Live have been fundamental to the growth of the Asian touring market in recent years. It seemed only logical that Secret Sounds partnered with one of the leading promoters in the region to develop a more integrated approach. The market is maturing beyond just single stop tours to a destination circuit for international acts seeking new opportunities. Secret Sounds Asia aims to develop and grow touring opportunities for international artists in Asia,” said Marc Sousley, General Manager, Secret Sounds.
‘Secret Sounds Asia is a very exciting partnership that will allow us to create many more opportunities for artists throughout Asia. I feel that we have found the perfect partner in the team at Secret Sounds with their excellent touring history and internationally renowned festivals. Together we believe that we can build an unmatched Asian touring circuit that will take advantage of its geographical positioning and make perfect sense for artists, agents and managers,’ added Dan Gordon, Director, Secret Sounds Asia.
The joint venture is known as Secret Sounds Asia.
