The ABC’s Triple J network is continuing to dominate radio listening in Australia’s top markets and create havoc for advertising agencies who cannot advertise on the government owned network.
Triple J is the number one radio station for 18-24 year olds in Sydney and Perth and no 1 station for 25-39 year olds in Melbourne and Adelaide.
The ABC’s Triple J network has a charter to provide alternative programming for the Australian market but the figures suggest that Australian’s are dissatisfied with commercial formats and are making the alternative their norm.
According to figures released today Triple J now leads in Sydney’s 18-24 year old with 18.9% and in Perth with 30.3% of the demographic.
Triple J is number 1 in Melbourne with 25-39 commanding 15.6% of the market and in Adelaide with 20.0% of the prime 25-39 demo.
Overall the number one FM stations per market are WSFM in Sydney with 8.2%, Gold in Melbourne with 8.7%, 97.3 in Brisbane with 14.0%, MIX 102.3 in Adelaide with 14.0% and MIX 94.5 in Perth with 14.3%.
The full table of radio rating can be found at radiotoday.com.au
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