SXSW is the world’s biggest music gathering. The conference and festival takes place in Austin, Texas each March.
More than 2000 bands and 20000 delegates flock to Austin to watch artists showcases in over 100 venues.
Australia has a massive presence at SXSW. In 2012, more than 400 Australians and 40 acts will flock to Texas for the conference. Brent is the man who decides who plays SXSW
Brent Grulke was in Australia for Face The Music. Noise11’s Paul Cashmere interviewed him for the Face The Music keynote.