After 20 Years of Independence Ash Grunwald has changed his business model - Noise11.com
Ash Grunwald

Ash Grunwald

After 20 Years of Independence Ash Grunwald has changed his business model

by Paul Cashmere on July 30, 2019

in News,Noise Pro

Ash Grunwald has been one of Australia’s most successful independent songwriters but that is all changing. After 20 years of “minding his own business”, Ash Grunwald has signed his first record deal with Michael Gudinski’s Bloodlines.

“My record company is amazing,” Ash says enthusiastically. “So this is what it feels like to have a team around you? It is amazing. I could get emotional about how good it feels. I’ve got a good manager who is fresh and enthusiastic and connected. I’ve sat outside of this my whole career and just did my own thing. It feels good to get support from the industry. The record business back in the day was so huge, so much money. One of the ironies is that we all like money and I’d like to have more but it takes the passion out of it. The ones left standing, Warren (Costello) and Dean (McLaughlin) and the team there, are keen, not jaded”.

Ash self-released his first record ‘Introducing Ash Grunwald’ in 2002. Since then he has had 11 live or studio albums, all released independently. He has been nominated for five ARIA Awards and three APRA Awards, taking home two of the three APRAs.

Ash came from an era of self-produced, self-released artists brought on by necessity after watching major labels drop real music artists for reality TV contestants. He wasn’t the only one thinking that way at the time.

“I was definitely part of a group, maybe three or four down. There was John Butler, The Waifs, Xavier Rudd, The Beautiful Girls, that was all that “naughties” roots,” he tells Noise11.com. “Nobody signed a record deal. We had it so good. We were the first ones doing albums relatively cheaply. We did whatever we wanted to do and no-one told us what to do. We made a lot of money. We had a distribution deal, we worked mailing lists in the late 90s, social media wasn’t flying. It was mailing lists, then MySpace then Facebook. It just worked out well. People were buying albums too. But everything has changed now and I’ve just signed my first record deal”.

Ash Grunwald will perform at 1pm Saturday 3 August on the Marsh Mezzanine Stage at the Melbourne Guitar show.

He will also be launching his new Pratley Signature Guitar at the show.

MELBOURNE GUITAR SHOW DETAILS
SATURDAY AUG 3 | CAULFIELD RACECOURSE |10.00am – 6.00pm
SUNDAY AUG 4 | CAULFIELD RACECOURSE | 10.00am – 4.00pm

Download the Melbourne Guitar Show program here

Get tickets to Melbourne Guitar Show here

You’ll discover music news first following Noise11 on Twitter

Comment on the news of the day, join Noise11 on Facebook

Noise11.com

Listen to the Noise11 Music News channel now at iHeartRadio

Comments

comments

Related Posts

Michael Burrows
Michael Burrows Releases Stunning ‘Please Don’t Cry’ Featuring Neil Finn

Michael Burrows new song ‘Please Don’t Cry’ is a stunning piece of work. The song features Crowded House/Split Enz legend Neil Finn. The way that collaboration came about is a whole story unto itself.

13 hours ago
Dave Graney and Clare Moore
Dave Graney and Clare Moore To Play Memo Music Hall’s Ember Lounge

Dave Graney and Clare Moore will perform at the Ember Lounge at Memo Music Hall this Thursday.

21 hours ago
Eric Clapton photo by Ros O'Gorman
Eric Clapton and Friends Perform Tribute To Ginger Baker

Eric Clapton and his famous friends performed a tribute to their friend Ginger Baker in London on Monday.

1 day ago
Ozzy Osbourne and Black Sabbath photo by Ros OGorman
Ozzy Osbourne Cancels 2020 Tour Dates

Ozzy Osbourne has cancelled all dates for his upcoming ‘No More Tears 2’ North American tour to give himself more time to recover from health issues.

1 day ago
Brian May of Queen performs at Rod Laver Arena on Friday 2 March 2018. Photo by Ros O'Gorman
Brian May Feels FireFight Has Best Queen Performance Since Live Aid

Queen + Adam Lambert wowed 75,000 people as they recreated Live Aid at Sydney's ANZ Stadium on February 16, to raise money towards the relief efforts for the Australian bushfires. Brian May says he hasn't felt like that after a gig since Live Aid.

1 day ago
Rage Against The Machine
Rage Against The Machine Raise $3m for Charity From Ticket Sales

Rage Against The Machine have raised $3 million (£2.3 million) for charity by selling special tickets for their upcoming tour.

1 day ago
Damon Albarn Melbourne 2014, photo ros ogorman
Damon Albarn Has A Theatre Show Planned

Damon Albarn will take his new project 'The Nearer The Fountain, More Pure The Stream Flows' - which is inspired by the landscapes of Iceland and was written in the country - to the London's West End theatre on June 3.

2 days ago