After 20 Years of Independence Ash Grunwald has changed his business model - Noise11.com
Ash Grunwald

Ash Grunwald

After 20 Years of Independence Ash Grunwald has changed his business model

by Paul Cashmere on July 30, 2019

in News,Noise Pro

Ash Grunwald has been one of Australia’s most successful independent songwriters but that is all changing. After 20 years of “minding his own business”, Ash Grunwald has signed his first record deal with Michael Gudinski’s Bloodlines.

“My record company is amazing,” Ash says enthusiastically. “So this is what it feels like to have a team around you? It is amazing. I could get emotional about how good it feels. I’ve got a good manager who is fresh and enthusiastic and connected. I’ve sat outside of this my whole career and just did my own thing. It feels good to get support from the industry. The record business back in the day was so huge, so much money. One of the ironies is that we all like money and I’d like to have more but it takes the passion out of it. The ones left standing, Warren (Costello) and Dean (McLaughlin) and the team there, are keen, not jaded”.

Ash self-released his first record ‘Introducing Ash Grunwald’ in 2002. Since then he has had 11 live or studio albums, all released independently. He has been nominated for five ARIA Awards and three APRA Awards, taking home two of the three APRAs.

Ash came from an era of self-produced, self-released artists brought on by necessity after watching major labels drop real music artists for reality TV contestants. He wasn’t the only one thinking that way at the time.

“I was definitely part of a group, maybe three or four down. There was John Butler, The Waifs, Xavier Rudd, The Beautiful Girls, that was all that “naughties” roots,” he tells Noise11.com. “Nobody signed a record deal. We had it so good. We were the first ones doing albums relatively cheaply. We did whatever we wanted to do and no-one told us what to do. We made a lot of money. We had a distribution deal, we worked mailing lists in the late 90s, social media wasn’t flying. It was mailing lists, then MySpace then Facebook. It just worked out well. People were buying albums too. But everything has changed now and I’ve just signed my first record deal”.

Ash Grunwald will perform at 1pm Saturday 3 August on the Marsh Mezzanine Stage at the Melbourne Guitar show.

He will also be launching his new Pratley Signature Guitar at the show.

MELBOURNE GUITAR SHOW DETAILS
SATURDAY AUG 3 | CAULFIELD RACECOURSE |10.00am – 6.00pm
SUNDAY AUG 4 | CAULFIELD RACECOURSE | 10.00am – 4.00pm

Download the Melbourne Guitar Show program here

Get tickets to Melbourne Guitar Show here

You’ll discover music news first following Noise11 on Twitter

Comment on the news of the day, join Noise11 on Facebook

Noise11.com

Listen to the Noise11 Music News channel now at iHeartRadio

Comments

comments

Related Posts

Taylor Swift, Etihad, Ros O'Gorman, Photo
Taylor Swift Joins Glastonbury’s 50th Anniversary Lineup

Glastonbury's 50th anniversary just got even bigger with one of the world's biggest superstars - Taylor Swift - joining the party.

7 hours ago
Jarvis Cocker, Pulp, SXSW
More Timely Than Ever: Get Jarvis Cocker’s “C*nts Are Still Running The World” To Number One This Christmas

Way back in 2006, Pulp frontman Jarvis Cocker eliminated any doubt as to his feelings of the global political climate with the release of his song C*nts Are Still Running The World.

9 hours ago
The Prodigy photo by Ros O'Gorman
UK Family Gives The Prodigy the Christmas Lights Treatment

A UK family in Braintree, Essex has put together a Christmas light display featuring the music of The Prodigy.

10 hours ago
Baby Animals photo by Ros O'Gorman, Noise11, photo
Baby Animals and Killing Heidi Team Up For Some 90s Rock Around Australia

Baby Animals and Killing Heidi are joining forces on a nationwide tour to bring female-fronted 90s rock 'n' roll to stages everywhere.

10 hours ago
Evan Dando, Photo Ros O'Gorman
Evan Dando Has Just Sprung A Secret Show On Melbourne

Lemonheads frontman Evan Dando has a surprise show at Melbourne’s Spotted Mallard on Tuesday night.

10 hours ago
Lime Cordiale, BIGSOUND 2012: Photo Ros O'Gorman
Rolling Sets Festival Turns All-Ages, Adds More Artists

Coffs Harbour's upcoming Rolling Sets festival will open its gates to fans of any age after massive demand.

11 hours ago
John Frusciante of the Red Hot Chili Peppers. Photo by Ros O'Gorman.
John Frusciante Rejoins Red Hot Chili Peppers

John Frusciante is back in Red Hot Chili Peppers replacing Josh Klinghoffer who had been with the band for 10 years.

15 hours ago