Alicia Keys Joins Stella McCartney's Breast Cancer Awareness Campaign - Noise11.com
Alicia Keys: Photo Ros O'Gorman

Alicia Keys: Photo Ros O'Gorman

Alicia Keys Joins Stella McCartney’s Breast Cancer Awareness Campaign

by Music-News.com on September 27, 2017

in News

Alicia Keys has been tapped as the face of Stella McCartney’s new breast cancer awareness campaign.

The British fashion designer has designed a limited-edition bra and underwear set, called the Ophelia Whistling style, with the proceeds going to two breast cancer screening centres in the U.S. and U.K.

When it came to selecting a high-profile name to front the campaign, Stella called on the Grammy award-winning star, as she not only has a wide fan base but also saw her mother Teresa Augello fight and overcome the disease.

“I really wanted to show my support for Stella’s campaign by wearing her Ophelia Whistling lingerie set, where a percentage of the proceeds are donated to Memorial Sloan Kettering Breast Examination Center of Harlem (New York),” said Alicia in the accompanying campaign video. “This is super important to me. I was raised in Harlem. So this really resonates with me and also my mother is a breast cancer survivor. I don’t think I’ve ever got to really share that story, so this is important to me.”

Founded in 1979, the Memorial Sloan Kettering Breast Examination Center features an outreach programme and has screened more than 200,000 women for the disease, with experts also providing counselling and education services.

Raising awareness of breast cancer is an important cause for Stella too, as her photographer mother Linda McCartney died from the disease in 1998 at the age of 56.

Accordingly, sales of the pink-hued Ophelia Whistling set will also benefit the Linda McCartney Center in Liverpool, which offers some of the most advanced and innovative cancer treatments available.

“Sadly, I lost my mother to breast cancer 19 years ago. She didn’t meet my children; my children didn’t meet her. And we really are here today to talk to you to raise awareness,” added Stella.

Stella’s lingerie set will be available from her boutiques and select department stores from 1 October (17), to coincide with Breast Cancer Awareness Month. It will be priced from $90 to $160 (£66-£120).

music-news.com

Comments

comments

Related Posts

Stereophonics, Ian Laidlaw, Photo
Stereophonics release a new song Fly Like An Eagle (not the Steve Miller one)

Stereophonics have grabbed Steve Miller Band’s title ‘Fly Like An Eagle’ and popped out a completely different song with the same name.

2 days ago
Youth Group, music news, noise11.com
Youth Group reform for first shows and album in 10 years

Youth Group will release ‘Australian Halloween’, their first album in 10 years, in October.

2 days ago
A$AP Rocky, Noise11, Photo
A$AP Rocky speaks up about Swedish charges

A$AP Rocky has broken his silence following the guilty verdict in his Swedish assault case, telling fans he's "disappointed" with the outcome.

3 days ago
John Mayer - Photo By Ros O'Gorman, noise11, Photo
John Mayer takes out restraining order against against fan

John Mayer has taken a fan to court to get a retraining order.

3 days ago
Christina Aguilera’s Debut Album Is About To Turn 20

August 24 will mark the 20th anniversary of the release of the first Christina Aguilera album.

4 days ago
The Butterfly Effect
The Butterfly Effect release first song in over 10 years ‘Unbroken’ and a beer

The Butterfly Effect quietly released their first new song with former singer Clint Boge in over 10 years this morning and a new beer too.

5 days ago
Destinys Child
Mathew Knowles rules out Destiny’s Child reunion for now

Mathew Knowles is "certainly hopeful" that Beyonce, Kelly Rowland, and Michelle Williams will come together for a Destiny's Child reunion.

5 days ago