City of Melbourne Outlines Three-Year Music Strategy -
Jet played AC/DC LANE on Tuesday 13 February 2018 to announce their upcoming National Get Re-Born Tour. Photo by Ros O'Gorman

Jet played AC/DC LANE on Tuesday 13 February 2018 to announce their upcoming National Get Re-Born Tour. Photo by Ros O'Gorman

City of Melbourne Outlines Three-Year Music Strategy

by Paul Cashmere on March 21, 2018

in News,Noise Pro

The City of Melbourne has revealed a bold three-year strategy to build on the $1billion music industry.

Chair of the Arts, Culture and Heritage portfolio Councillor Rohan Leppert has tabled the Melbourne Music Plan 2018-2021.

The plan is designed to create:

· A comprehensive heritage study of Melbourne’s music venues,
· Ensure Melbourne Music Week remain a unique Melbourne event supporting local musicians,
· Growing Melbourne’s music startups, musicians and innovative businesses,
· Expanding support for local grassroots artists, buskers, Aboriginal artists and musicians,
· Strengthening Melbourne’s international profile and music tourism.

Melbourne has the highest concentration of live music venues per capita in the world. “Our small venues are the life-blood of Melbourne’s local live-music scene while our major entertainment venues attract some of the biggest names in the music world,” Cr Leppert said.

The City of Melbourne will work to ensure that musicians and the music industry will be in a leadership position for when Melbourne becomes Australia’s largest city by around 2030.

The role of the city will be to engage government and industry partner keeping Melbourne a “prosperous, creative and well connected global city”.

The four main areas of focus will be:

1. Industry development and diversity
2. Innovation and technology
3. Visitor economy and international profile
4. Regulation, urban growth and infrastructure

As definition of the term ‘music industry’ it is defined by council as “emerging and established musicians, ensembles, groups, venue operators, promoters, managers, peak bodies, recording studios, journalists, bloggers, commercial and community broadcasters, professional arts companies, production and equipment providers, music educators and universities”.

The City of Melbourne will recognise music as a career and as such has introduced a “fair pay for musicians” initiative starting with its own hiring of musicians for public performances like the Library at the Dock program, now in its third season.

The City will also support technology companies and connect music and technology for the purpose of driving innovation globally in the city.

Melbourne will continue to promote its wealth of live music events as a tourism attraction and promote Melbourne as a music education city.

The full Melbourne Music Plan can be downloaded here.

For news as it happens follow Noise11 on Facebook

Listen to the Noise11 Music News channel now at iHeartRadio



Related Posts

Ball Park Music
Ball Park Music Chill From Brisbane With New Song ‘Day & Age’

Ball Park Music’s new video ‘Day & Age’ was filmed on what they say was Brisbane’s coldest May day in a century. It got down to 11 degrees on 23 May. Yes, Brisbane people are funny … they think that’s cold.

1 day ago
Mick Thomas' Roving Commission
Mick Thomas’ Roving Commission Debuts Epic Iso Video ‘See You When I’m Looking At You’

When Mick Thomas gathered up his friends via isolation for ‘See You When I’m Looking At You’ the chain song became a near nine minute epic.

1 day ago
The Casanovas
The Casanovas Form a ‘Red Hot’ Team With Producer Mark Opitz

Melbourne’s The Casanovas have been in the studio working on their fifth album with legendary producer Mark Opitz.

1 day ago
Madder Lake Live Adventures
Gil Matthews Aztec Records Releases Rare Madder Lake Live

Gil Matthews latest Aztec Record is a double CD of mostly previously unreleased live Madder Lake recordings.

2 days ago
The Angels play Palms Crown Casino on Friday 27 October 2017. Photo by Ros O'Gorman
Does The Deni Ute Muster Reveal Mean Music Is Back In Business?

The Deni Ute Muster at Deniliquin has revealed an all-Australian line-up and is moving forward with a “business as usual” approach unless otherwise told.

2 days ago
Wilbur Wilde photo by Ros O'Gorman
Wilbur Wilde Tells Brian Mannix He Had A Sex Scene In Mad Max

Wilbur Wilde has told Brian Mannix a very funny story about his small part in Mad Max on Brian’s new Podcast with Kevin Hiller ‘Life of Brian … Mannix That Is’.

3 days ago
Moving Pictures Matinee
Moving Pictures ‘Matinee’ Is Finally Getting A Digital Release

Moving Pictures second album ‘Matinee’ will be reissued through digital services for the very first time on June 12.

3 days ago