John Farnham Wasn’t Available For Music Victoria Video But Jake Mason Was -
Music Victoria

Music Victoria

John Farnham Wasn’t Available For Music Victoria Video But Jake Mason Was

by Paul Cashmere on March 19, 2018

in News,Noise Pro

John Farnham wasn’t available for the Music Victoria membership drive but Jake Mason of Cookin’ On 3 Burners was. Unfortunately, so was Music Victoria CEO Patrick Donovan who makes his vocal debut in the video.

Paddy has a great message. “When problems affect or venues and musicians, we go and talk to the politicians”. The statement reads a lot stronger than it is sung.

The Music Victoria Membership Drive video is a fun piece put together by singer songwriter Laura Imbruglia, who also stars in the vid. Music for the video is performed by Terry Mann, Stella Angelico & Jake Mason (Cookin’ on Three Burners), Steven Veale (The Hello Morning), Pablo Alvarado (Mesa Cosa), Sophie Koh and Broads as well as Nick Cooper, Al Parkinson, Patrick Donovan and Sarah Deborre.

The production crew is made up totally of Victorian musicians:

Director: Laura Imbruglia DOP: Sam Orchard (band – Cascades) Boom: Lara Soulio (band – Fourteen Nights At Sea) Editor: Kelly Dingeldei (bands – Loobs)

The Music Victoria Membership Drive is on from 19-29 March 2018. Membership gets you discounts and professional development opportunities but it also ensures that Music Victoria can continue to advocate on behalf of our state’s world-renowned music scene.


Prize packs and vouchers from Mountain Goat, Forum Melbourne, Blue Groove Vans, Zo Damage Photography, Girls Rock, Polyester and Northside Records, RRR, MESS, World Of Music & The Blues Train (Queenscliff).

Tickets for Theatre Royal Castlemaine, Melbourne Recital Centre, Thornbury Theatre, The Bowery Theatre, St Albans, Karova Lounge Ballarat, Barwon Club Geelong, I Manage My Music workshop and Music Cities Convention.

Mentorship from musician Dallas Frasca and Herald Sun journalist Mikey Cahill.

Consultancy from The Gild Group and Studio Legal.

Advertising opportunities with Forte Magazine, Plakkit print and distro, and PBS 106.7FM.

Recording and filming from The Alamo Studios and Semiconductor Media.

Free duplication and pressing from Dex Audio (cassettes) and Zenith Records.


– Published the Victorian Live Music 10 Point Plan
– Ran 30 professional development workshops and events for over 1,200 attendees
– 23 venues received $240,100 in grants as part of the Victorian state government’s Good Music Neighbours and Acoustic Assessment programs
– 46 managers, agents, artists and media taken through regional Victoria on Victorian Music Crawl
– 20 promoters and band bookers participate in Live Music Professionals program
– Membership numbers surpassed 1500
– Contributed to Visit Victoria making live music a tourism brand pillar, and the pre-eminent global professor in music strategy, Sound Diplomacy’sDr. Shain Shapiro declaring Melbourne the “Live Music Capital of the World”
– Helped bring the international renowned Music Cities Convention to the Southern Hemisphere for the first time
– 24 awards and 72,000 public votes tallied at The Age Music Victoria Awards 2017

All prizes drawn on Tuesday 17 April.
Members have until Thursday 12 April to make payment for a chance to win.

Music Victoria Membership

$33 – Individual member / $22 – Concession member
$66 – Band membership (All band members receive their own individual card)
$66 – Non-profit organisations
$150 – Small Business Partner (15 or fewer employees)
$330 – Venue Partner
$550 – Gold Partner
$990 – Platinum Partner

*Prices are in Australian dollars & include GST

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