Directors Judd Apatow and Michael Bonfiglio have documented the first half decade of the Avett Brothers’ while telling the story of their 2016 collaboration with producer Rick Rubin on the album “True Sadness.”
The movie ‘May It Last: The Portrait of the Avett Brothers played for one night only on 350 across America on September 12 generating $670,000 in revenues.
A general release for the movie will be announced shortly.
Synopsis: Filmed with extraordinary access over more than two years, MAY IT LAST: A PORTRAIT OF THE AVETT BROTHERS is a deeply intimate and revealing look at the Grammy Award-nominated North Carolina band fronted by Seth and Scott Avett. Directors Judd Apatow and Michael Bonfiglio chart the Avett Brothers’ decade-and-a-half rise, while chronicling their 2016 collaboration with famed producer Rick Rubin on the critically-acclaimed album “True Sadness,” released on American Recordings/Republic Records. Using the recording process as a backdrop, the film depicts a lifelong creative partnership put to the test as band members undergo marriage, divorce, parenthood, illness, and the challenges of the music business. More than just a concert documentary, MAY IT LAST is a meditation on family, love, and the passage of time. An Apatow Production in association with RadicalMedia and HBO Documentary Films.
MAY IT LAST Trailer: