Ed Sheeran and Pink Australian fans have proven to be much bigger than Taylor Swift fans with Swift’s album coming in with the third biggest debut of the year so far in Australia.
Swift’s ‘Reputation’ is the last of the pre-Christmas big gun releases so the top 3 is now firmly in place.
Taylor Swift ‘Reputation’ sold 54,976 copies in Australia. Strangely, even though Swift hasn’t licenced the album to streaming services, it still generated the equivalent 670 sales from streaming (but that’s another story).
Pink ‘Beautiful Trauma’ did over 24,000 better than Swift with 78,040 sales in its first week. Streams only accounted for 1600 sales so it was still well in front even minus the streams.
Ed Sheeran ÷ is the year’s fastest selling album with 97014 sales in the first week. Sheeran’s album was released before streaming was included in the chart so his figure is pure download and physical sales. Had streaming been included at that time it is possible the album would have been the year’s only 100,000+ debut.
Taylor Swift did have a convincing win for the week. Pink’s ‘Beautiful Trauma’ and Sheeran’s ÷ are at no’s 2 and 3 with 9,658 sales and 7,286 sales for the week respectively.
The number one album for streams alone is the Post Malone ‘Stoney’ album. However take away the streams figure and it sinks link an anchor. ‘Stoney’ sold 244 downloads and no physical discs last week. Its chart position is purely based in the 1200 sales acquired from streams. No-one is buying it (well 244 are … but no-one else).
Even if Swift allowed streaming of ‘Reputation’, the figures it would add would be minimal. It doesn’t matter which angle you look at the Swift debut figure from, this album has not had the same impact as the previous three.