Alicia Keys Produces All-Star Anti-Racial Ad -
Alicia Keys: Photo Ros O'Gorman

Alicia Keys: Photo Ros O'Gorman

Alicia Keys Produces All-Star Anti-Racial Ad

by Paul Cashmere on July 14, 2016

in News

Alicia Keys’ star-studded new racial justice public service announcement has gone live online.

Keys has recruited a handful of stars like Beyonce, Rihanna, Chris Rock, and Pharrell Williams to help her call for action following a recent spate of African-American deaths at the hands of police officials.

Two men were shot and killed in separate incidents in Louisiana and Minnesota last week, sparking a stand-off with police at a Black Lives Matter rally in Dallas, Texas on Thursday night, when five cops were shot dead.

Keys’ new PSA for her We Are Here movement features the stars listing 23 ways black people in America could be killed in 2016, recalling real-life incidents that cost members of the community their lives.

The names and images of 23 victims of police brutality also appear in the video, including Philando Castile, who was one of the two men killed last week.

Beyonce, who has become a leading light in the Black Lives Matter movement, uses her video time to recall what led to his death, stating, “Riding in your girlfriend’s car with a child in the back.”

Actress Taraji P. Henson also appears in the black and white PSA, fighting back tears as she recalls what prompted a police officer to shoot and kill Alton Sterling in Louisiana last week, adding the victim was “selling CDs outside of a supermarket”.

And it’s not just black stars who have joined Alicia’s crusade – rockers Bono and Adam Levine also appear in the new PSA.

The No One singer ends the video by urging viewers to go to and sign a new petition “to tell President Obama and Congress that the time for change is now.”

“We demand radical transformation to heal the long history of systemic racism so that all Americans have the equal right to live and to pursue happiness.”

Rapper T.I. also took a stand for racial justice on Wednesday, wearing a white shirt with the words ‘WE ARE NOT DISPOSABLE’ printed on it during an appearance on U.S. TV show Access Hollywood Live.

The Atlanta, Georgia-based MC and actor, who took part in a Black Lives Matter rally in his hometown last week, said, “We are human beings. We are people, sisters and brothers and mothers and fathers… Our lives are not just disposable and able to be done away with, swept under the rug and forgotten about. And I think that that is something the law enforcement needs to reiterate into all of the officers… as we move forward. We must stand together united.”


Never miss a story! Get your free daily music news email alert. Subscribe to the Noise11 Music Newsletter here

Listen to the Noise11 Music News channel now at iHeartRadio

Follow on Facebook and Twitter

NOISE11 UPDATES are now in Apple News



Related Posts

Alicia Keys, Melbourne, Rod Laver Arena, Ros O'Gorman, Photo
Alicia Keys To Release 20th Anniversary Edition of Debut

Alicia Keys is to release a 20th anniversary edition of her debut album.

June 3, 2021
Alicia Keys: Photo Ros O'Gorman
Alicia Keys Is Planning Songs In A Minor 20th Anniversary Performance

Alicia Keys will mark the 20th-anniversary of her break-out album, Songs in A Minor, by performing a medley of tracks at the Billboard Music Awards on Sunday.

May 19, 2021
Alicia Keys: Photo Ros O'Gorman
Alicia Keys Removes ‘Perfect’ From Her Vocabulary

Alicia Keys felt under pressure to present a perfect image of herself early in her career, but Alicia now believes that being "perfectly imperfect is the magic".

March 10, 2021
Bob Dylan
Bob Dylan Sells Out To Universal Music

And just when you thought 2020 couldn’t throw up any more surprises Bob Dylan has become a complete sell-out. Dylan has sold the publishing rights to his songwriting catalogue in a deal said to be worth around $300 million to Universal Music.

December 8, 2020
Alicia Keys image, Ros O'Gorman
Alicia Keys Teases Khalid Collaboration

Alicia Keys tagged Khalid in a Twitter post, in which she shared a 15-second audio clip. She wrote in the post: "I think it's time."

August 14, 2020
Prince at Rod Laver Arena in Melbourne on 21 October 2003. Photo by Ros O'Gorman http:://
Prince To Be Celebrated By Massive All-Star Lineup In Los Angeles

Prince's extraordinary career is going to be celebrated in a mammoth all-star gig featuring a load of artists from all corners of the musical spectrum.

January 10, 2020
Alicia Keys: Photo Ros O'Gorman
Alicia Keys Joins Stella McCartney’s Breast Cancer Awareness Campaign

Alicia Keys has been tapped as the face of Stella McCartney's new breast cancer awareness campaign.

September 27, 2017