Florence + The Machine have debuted a video for their ‘How Big How Blue How Beautiful’ album track ‘St Jude’.
Director Vincent Haycock explains that St Jude is the next part in a video odyssey which started with ‘What Kind Of Man. “’What Kind Of Man’ is meant to set the tone, establish some of the themes, choreography and visual style for what’s to come,” he said. “It’s obviously about relationships, but it’s also about Florence traveling through our version of the Divine Comedy. So in essence this video is the first layer of Hell…
“We actually shot more narrative but it didn’t feel right to reveal everything upfront or button it up too much. This is the first of many videos that will explore the world we created, so I didn’t want it to end in the first video.”
“I don’t want to give away anything but I will say that this album is really a pleasure to make videos with. It spans a broad spectrum of songs – some are slow and emotional, some are anthemic and raw. My goal is to create videos that will follow the music throughout, guiding us through each layer of the How Big, How Blue, How Beautiful odyssey,” he said.
Florence + The Machine – How Big How Blue How Beautiful
Ship To Wreck
What Kind Of Man
How Big How Blue How Beautiful
Queen Of Peace
Various Storms & Saints
Delilah
Long & Lost
Caught
Third Eye
St Jude
Mother
‘How Big How Blue How Beautiful’ will be released May 29th 2015.
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