Bob Dylan Heavens Door whiskey

Bob Dylan Heavens Door whiskey

Jimmy Fallon gives Bob Dylan a shot of well-positioned product placement

by Paul Cashmere on November 24, 2018

in News

Bob Dylan received some expensive product placement from Jimmy Fallon for his new Heaven’s Door whiskey and bourbon this week.

Dylan appeared in a video for Heaven’s Door (named after his 1973 hit Knocking on Heaven’s Door). The two minute 20 second advertisement features acrobatics from the Big Apple Circus with Bob and Jimmy chugging a shot while watching the circus.

There are four editions of the brand. Its interesting that Dylan and Fallon are seen drinking the cheapest edition, the $50 Heavens Door Tennessee Straight Bourbon in the video, not the limited edition Heaven’s Door 10-Year Tennessee Straight Bourbon.

The Heaven’s Door business is not a simple celebrity licencing venture (like how AC/DC and Kiss slap their name on anything for the right price). Dylan is a full partner in the Heaven’s Door business.

The company Spirits Investment Partnership is based in Chicago. Dylan’s partners are CEO Marc Bushala and COO Ryan Perry. Both are liquor veterans.

Perry discovered that there was a trademark filed by Dylan for ‘bootleg whiskey’. Dylan had planned to issue a whiskey to co-exist with his bootleg music series. Instead Perry talked him into changing the name to Heaven’s Door to avoid the connotations that the word bootleg has with alcohol.

Dylan was a whiskey geek and went with the concept.

The Heaven’s Door whiskey business should be a nice earner for Bob. Bushala sold his last company Angel’s Envy to Bacardi for $150 million.

For news as it happens follow Noise11 on Facebook

Noise11.com

Listen to the Noise11 Music News channel now at iHeartRadio

Related Posts

Bob Dylan performing during the 1976 Rolling Thunder Revue
Bob Dylan: The Rolling Thunder Revue 1976 Recordings Coming In November

Bob Dylan's complete professionally recorded second leg of the Rolling Thunder Revue will be released as a 39-disc collection featuring 381 performances, including 371 tracks that have never previously been issued.

September 16, 2026
Bob Dylan performing with the Rolling Thunder Revue in 1976
Bob Dylan’s Hard Rain Turns 50

Bob Dylan's Hard Rain captured the Rolling Thunder Revue in concert in 1976, combining performances from Fort Collins and Fort Worth as the live album reached the charts alongside an NBC television special.

September 13, 2026
Bob Dylan performing during the Modern Times era
Bob Dylan Modern Times Turns 20

Bob Dylan's Modern Times turns 20 on August 29, marking the anniversary of the album that returned him to No. 1 in America for the first time in three decades and reinforced one of the most remarkable late-career runs in popular music.

August 28, 2026
Eric Clapton performing during the 1970s
Eric Clapton’s No Reason To Cry Turns 50

Eric Clapton's fourth solo album No Reason To Cry turns 50, marking the anniversary of a record made when Clapton was one of the biggest names in rock and surrounded by members of The Band, Bob Dylan and a remarkable circle of musicians.

August 27, 2026
Bob Dylan Knocked Out Loaded
Bob Dylan Knocked Out Loaded Turns 40 As One Of The Most Divisive Albums In His Catalogue

Forty years after its release, Bob Dylan's Knocked Out Loaded remains one of the most debated records in his extensive catalogue, remembered as a commercial disappointment that nevertheless produced the enduring epic Brownsville Girl.

July 14, 2026
Bob Dylan Blonde on Blonde
Bob Dylan Blonde On Blonde Marks 60 Years Since Landmark Double Album

Sixty years after its release, Bob Dylan's Blonde On Blonde remains a defining moment in modern music history, capturing the shift from folk to electric rock and setting a new benchmark for studio ambition and lyrical scope.

June 20, 2026
Paul McCartney talks to BB2 Tracks of My Years
Paul McCartney Revisits Rock And Roll Roots On BBC’s Tracks Of My Years

Paul McCartney used BBC Radio's Tracks Of My Years with Vernon Kay to map the records that shaped his life, from Gene Vincent and Chuck Berry to John Lennon, while sharing stories about Elvis Presley, The Rolling Stones, Bob Dylan and the artists he sees carrying global pop culture today.

May 26, 2026