Jimmy Fallon gives Bob Dylan a shot of well-positioned product placement - Noise11.com
Bob Dylan Heavens Door whiskey

Bob Dylan Heavens Door whiskey

Jimmy Fallon gives Bob Dylan a shot of well-positioned product placement

by Paul Cashmere on November 24, 2018

in News

Bob Dylan received some expensive product placement from Jimmy Fallon for his new Heaven’s Door whiskey and bourbon this week.

Dylan appeared in a video for Heaven’s Door (named after his 1973 hit Knocking on Heaven’s Door). The two minute 20 second advertisement features acrobatics from the Big Apple Circus with Bob and Jimmy chugging a shot while watching the circus.

There are four editions of the brand. Its interesting that Dylan and Fallon are seen drinking the cheapest edition, the $50 Heavens Door Tennessee Straight Bourbon in the video, not the limited edition Heaven’s Door 10-Year Tennessee Straight Bourbon.

The Heaven’s Door business is not a simple celebrity licencing venture (like how AC/DC and Kiss slap their name on anything for the right price). Dylan is a full partner in the Heaven’s Door business.

The company Spirits Investment Partnership is based in Chicago. Dylan’s partners are CEO Marc Bushala and COO Ryan Perry. Both are liquor veterans.

Perry discovered that there was a trademark filed by Dylan for ‘bootleg whiskey’. Dylan had planned to issue a whiskey to co-exist with his bootleg music series. Instead Perry talked him into changing the name to Heaven’s Door to avoid the connotations that the word bootleg has with alcohol.

Dylan was a whiskey geek and went with the concept.

The Heaven’s Door whiskey business should be a nice earner for Bob. Bushala sold his last company Angel’s Envy to Bacardi for $150 million.

For news as it happens follow Noise11 on Facebook

Noise11.com

Listen to the Noise11 Music News channel now at iHeartRadio

Related Posts

Bob Dylan Uses 2001 Newcastle, New South Wales Recording On Fragments Box Set

Bob Dylan has included a recording from his March 24, 2001 show in New Castle, New South Wales on his new ‘Fragments: Time Out Of Mind Sessions’ box set.

February 6, 2023
Bob Dylan Heavens Door whiskey
Bob Dylan Offered Coronation Street Cameo

‘Coronation Street’, the long-running British TV soapie, might have a new character in 2023. Bob Dylan has been offered a part.

December 22, 2022
Bob Dylan Philosophy of Modern Song
Bob Dylan Explains Weird Dunkin Donuts Reference In Book

Bob Dylan has explained why he dedicated his new book to employees at a doughnut company.

December 21, 2022
Bob Dylan Philosophy of Modern Song
Bob Dylan Apologises For Book Signature Stuff-up

Bob Dylan has apologised for selling machine-signed art and books.

November 28, 2022
Bob Dylan ‘Fragments’ Box Set Full Details Revealed

Bob Dylan's next archives set is 'Fragments - The Time Out of Mind Sessions (196-1997: The Bootleg Series Vol 17'.

November 18, 2022
Bob Dylan
Bob Dylan Pays Tribute To Jerry Lee Lewis

Bob Dylan paid tribute to Jerry Lee Lewis at his show in Nottingham, England this week, performing ‘I Can’t Seem to Say Goodbye’.

November 2, 2022
Bob Dylan Heavens Door whiskey
Bob Dylan To Tour UK For First Time Since 2017

Bob Dylan has announced his first UK tour since 2017.

July 14, 2022