Nokia last night joined forces with deadmau5 to launch two new Nokia Lumia handsets with a spectacular light and music experience: This Is Lumia.
Deadmau5
Exactly a year after Nokia created the biggest light show the capital had ever seen – a 4D projection that covered Millbank Tower – the mobile giant transformed an entire London square last night into an immersive audio-visual show starring deadmau5.
Nokia rigged every inch of Flat Iron Square in Southwark, using specially developed software, to come alive in sequence to a deadmau5 set. People arriving in the square saw just a normal London street, and as the music started the technology allowed it to be ‘played’ like a musical instrument.
deadmau5 said: ‘Playing Millbank Tower was an incredible experience, so it’s great to be back in London to team up with Nokia again. The new show was a totally different concept from last year, but equally inspiring and technically challenging.’
For footage from the event, head to facebook.com/nokiauk
