Sony Music Australia and 123 Agency have combined to form a new label 123 Music.
The deal brings together two of Australia’s most innovative music minds, Damian Costin of 123 Agency and Denis Handlin of Sony Music.
Denis Handlin AO, Chairman & CEO, Australia & New Zealand and President, Asia, Sony Music Entertainment, comments; “Damian Costin and the team at 123 Agency have continually proven themselves as innovative and forward-thinking professionals, and we are delighted to welcome them to the Sony Music family. 123 Music is an exciting venture that will enable the diversification and development of a talented roster of Australian artists. This venture will further expand Sony Music’s brilliant roster of artists and we are looking forward to an exciting future together.”
123 Agency is home to Tash Sultana, Kingswood , Dear Seattle and Hollow Coves.
Damian Costin, Founder/Director of 123 Agency comments; “Over the past few years, we have been busy building our business into a dynamic and powerful offering for our clients. To have the opportunity to work with Denis Handlin and his incredible team at Sony Music is a true honour! Their passion for artists and music is truly astounding. We have wanted to work closely for some time now, so we really can’t wait to launch 123 Music and create some legacy acts together.”
Damian Costin founded 123 Agency in 2013. He is also the drummer for Motor Ace who recently announced reunion dates to mark their 20th anniversary.