2017 The Voice winner Judah Kelly has stiffed in its second week with less than 900 sales last week and the full two-week tally short of 3,500 sales.
Gold in Australia is awarded for 35,000 sales. Sales are counted by the number of copies distributed to the retailer, not what is sold to the consumer but the chart is based on actual sales with a new weighting system for streams. (Roughly 150 streams count as one sale).
Kelly’s ‘Count of Me’ streaming figure is next to nothing (17 sales points places it at no 483 on the streaming chart). The title sold 651 CDs in the past week and 168 downloads.
The Voice generated some level of traction in the first two seasons but the wheels fell off by season three. Since 2014 the program has limped through each season becoming disposable television fodder leaving the carcasses of its contestants in its wake.
Previous winners have generated Gold or Platinum awards.
2012 – Karise Eden – My Journey (double platinum)
2013 – Harrison Craig – More Than A Dream (platinum)
2014 – Anja Nissen – Anja Nissen (-)
2015 – Ellie Drennan – Close Your Eyes (-)
2016 – Alfie Arcuri – Zenith (-)
2017 – Judah Kelly – Count On Me (-)
The Voice as a TV show is a proven ratings winner. Over 1.3 million people watched the winner’s announcement show. Despite the massive audience, not even one quarter of one percent of the people who watched the show bought the winners album.