Michael Gudinski’s Mushroom Group has partnered with the Victorian Government to launch a new streaming entertainment service called Victoria Together.
The service, will feature music, comedy, film and arts content from music artists, art galleries as well as the Melbourne Zoo.
Victorian Premier Daniel Andrews said: “Victorians have done the right thing by staying at home, and we’re thanking them by bringing them the best of Victoria’s creative talents to their living rooms.”
“We’re proudly the cultural capital of Australia and we’ll do everything we can to support our creative industries through this pandemic, so they’re in the best position to support the many thousands of jobs that rely on this sector.”
Michael Gudinski, Mushroom’s Chairman and Founder, says, “After the success of Music From The Home Front I’m thrilled to be a part of Premier Daniel Andrews’ and the Victorian Government’s vision to deliver Australian music into people’s lounge rooms each week.
“Melbourne is one of the great music cities in the world and the leading music city in Australia. While we are currently unable to experience music in Victoria’s celebrated live venues this great initiative will play a part in ensuring our musicians and those that work in the music industry have a future.”
Episode 1 of Victoria Together will stream this Sunday 3 May at 7:30pm on both Facebook and YouTube. Mushroom will produce the music series ‘State of Music’ this week with Birds of Tokyo, Diesel, G Flip and James Reyne.
The Andrews government has announced a $2.5 million grants program to help content producers digitize their work.
Victoria’s Minister for Creative Industries said, “This digital offering will not only share Victorian creative content with more people – it will also help generate new opportunities for our creative industries hard hit by the pandemic.”
Premier Dan Andrews said, “nothing more Victorian” than watching a live gig”.
Listen to the new James Reyne song ‘Toon Town Lullaby’ here now.