The global campaign that aims to make social media history by attempting to reach one billion people on 19 August to celebrate World Humanitarian Day has passed its first milestone – the 100-million mark.
Beyonce image by Ros O'Gorman
The campaign jumped in momentum following a breathtaking live performance on Friday night at the United Nations General Assembly by Beyoncé, who sang ‘I Was Here’ to more than 1,200 fans, celebrities, humanitarian workers and dignitaries. The video of the song, which Beyoncé and songwriter Diane Warren donated to the campaign, will premiere on 19 August.
Launched just 11 days ago, the campaign is creating a buzz with both high profile celebrities and the public at large, all united to celebrate World Humanitarian Day by doing something good for others on 19 August.
With two days to go, the campaign’s partners, including advertising agency Droga5, Parkwood Entertainment, production company Ridley Scott & Associates, director Kenzo Digital, Sony Music Entertainment and the humanitarian community will be calling on their global networks to ensure the world takes notice on World Humanitarian Day.
How to show your support:
1. Visit www.whd-iwashere.org and ‘Add Your Voice’ via Twitter, Facebook, or both, and get the word out to your friends and followers to do the same.
2. On August 19th, make your mark by doing something good, somewhere, for someone else. Visit whd-iwashere.org for suggestions of how you can make a difference.
3. Watch as everyone’s messages are simultaneously shared around the world, along with a special World Humanitarian Day performance by Beyoncé.
