Delta Goodrem Given Sales Boost Thanks To The Good Old Fashioned CD Single -
Delta Goodrem photo by Ros O'Gorman

Delta Goodrem photo by Ros O'Gorman

Delta Goodrem Given Sales Boost Thanks To The Good Old Fashioned CD Single

by Paul Cashmere on August 23, 2015

in New Music,News,Noise Pro

Australia’s Delta Goodrem has had a chart resurgence in the past two weeks and it is in part to the some clever old school marketing by her record label Sony Music Australia. Delta has been selling thousands of CD singles.

Most major music labels made the CD single obsolete around a decade ago and in doing so severed the spinal chord connecting the young music fan with an artist by taking away their incentive to start a record collection.

Some time back Sony Music Australia recognized the negative effect the absence of the CD single as a physical disc was having on the young music fan and started manufacturing the format again for Australian pop acts.

Young fans like to “own’ their artist and the download or stream distances them from that ownership with its lack of perceived value and proprietorship.

In the case of Delta Goodrem it has paid off. In the past week over 1200 Delta Goodrem ‘Wings’ CD singles sold to fans. Around 1500 Delta CD singles sold in the previous week.

Delta Goodrem fans are less likely to stream her music than fans of most other pop artists. While ‘Wings’ is number one of the singles chart, Delta’s song has failed to make the Top 40 on the streaming chart and this week sits at no 45 for music streams.

‘Wings’ was streamed 149,897 times on Australia registered IP addresses in the past week compared to the most streamed song ‘Can’t Feel My Face’ by The Weeknd, streamed 548,040 times.

However while ‘Can’t Feel My Face’ by The Weeknd was the most streamed song in Australia last week, it sits at number three over all.

Delta Goodrem ‘Wings’ would have been the number one song in Australia this week regardless of streams or CD singles. ‘Wings’ registered 12,399 download sales compared to the Calvin Harris & The Disciples ‘How Deep Is Your Love’ with 11,071 sales.


Stay informed with the daily music news email. All your music news in one daily summary Subscribe to the Noise11 Music Newsletter here

Follow on Facebook and Twitter



Related Posts

Delta Goodrem photo by Ros O'Gorman
Delta Postponed Due To Delta

Delta Goodrem’s ‘Bridge Over Troubled Dreams’ tour has been postponed to 2022 due to the #Gladyscluster and the Delta strain.

August 20, 2021
Delta Goodrem photo by Ros O'Gorman
Australian Albums: Delta Goodrem ‘Bridge Over Troubled Dreams’ Debuts At No 1

Delta Goodrem sees her seventh studio album "Bridge Over Troubled Dreams" become her fifth No.1 Album in Australia this week.

May 24, 2021
Delta Goodrem photo by Ros O'Gorman
Delta Goodrem Announces Plans For 2021 Tour

Delta Goodrem is the latest Australian artist to reveal 2021 plans to put a tour on the road.

July 13, 2020
Brian May of Queen performs at Rod Laver Arena on Friday 2 March 2018. Photo by Ros O'Gorman
Fire Fight Australia Sells 65000 Tickets In Five Hours

The Australian bushfire benefit Fire Fight Australia, starring Queen, Alice Cooper and Olivia Newton-John has sold 65,000 tickets in just five hours.

January 13, 2020
Alice Cooper at Rod Laver Arena on Friday 20 October 2017. Photo by Ros O'Gorman
Celeste Barber to Host Fire Fight Australia with Alice Cooper, Queen, kd lang, Olivia Newton-John and more

Queen + Adam Lambert, Alice Cooper, Olivia Newton-John and kd lang will join Australia’s Amy Shark, Baker Boy, Conrad Sewell, Daryl Braithwaite, Delta Goodrem, Grinspoon, Guy Sebastian, Hilltop Hoods, Icehouse, Illy, Jessica Mauboy, John Farnham, Lee Kernaghan, Peking Duk, Pete Murray, Tina Arena and William Barton for Fire Fight Australia.

January 13, 2020
Drought Relief
Sony To Release Drought Relief Charity Album For Australia’s Farmers

Jimmy Barnes, Midnight Oil, James Reyne and Daryl Braithwaite are just some of the artists who have contributed to the Sony release ‘Drought Relief’, to raise funds for Australia’s struggling farmers.

October 19, 2018
Derek Smalls
New Music Releases 11 May 2018

Major new titles coming this week from: Delta Goodrem, Bad Wolves, Charlie Puth, Sevendust, Derek Smalls, Joan Armatrading, Ty Dolla $ign, Arctic Monkeys, Dan Sultan, Simian Mobile Disco and Loreena McKennitt.

May 11, 2018